Building, Leading, and Sustaining the Innovative Organization

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This course outlines the steps that need to be taken to implement and manage a culture of innovation. Structured around a four-part framework developed at MIT for leading and organizing breakthrough innovation, the program helps participants better understand how to develop sources of information on current and new technologies and consumer needs.

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Building, Leading, and Sustaining the Innovative Organization
Certificate Track: Strategy and Innovation
Location: Cambridge, Massachusetts
Tuition: $3,300 (excluding accommodations)
Program Days (for certificate credit): 2

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This program is designed to help spark the breakthrough ideas business leaders need to create successful competitive products for the future. Drawing on the latest MIT Sloan research, the program will offer a set of strategies for growing companies in the face of changing markets, technologies, and consumer demand. Specifically, participants will be presented with:

  • Tactics for dealing with the internal politics and resistance to change that can threaten innovation initiatives and early-stage developments
  • Techniques for building innovation streams
  • Processes for collecting competitive intelligence, forecasting technology change, and gathering information on user needs
  • Methods for identifying better innovations more quickly, including the lead-user method for discovering breakthrough products, services, and strategies; and innovation toolkits that enable managers to design their own mass-customized products and services
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