Data 4Dx is
a live, online offering of our popular
program. Conducted using
exciting AvayaLive EngageTM technology,
participants experience the on-campus session of Big Data as avatars
in a web
based, “4D” environment, engaging with the same
faculty, content, discussions, and exercises of the on-campus
class—in real time.
program explores how big data changes the way IT interacts with the
rest of the organization, cutting across business units and functions
to create new value, and how it can have a huge impact on business
Big Data 4Dx (online)
Certificate Track: Management and Leadership
Program Days (for certificate credit): 2
Big Data: Making Complex Things Simpler
"In the past, IT worked primarily with finance to run reports, which were often used to justify decisions leaders had already made. That is changing with big data. Managers are analyzing enormous data sets to discover new patterns and running controlled experiments to test hypothesis. Decision making that was once based on hunches and intuition is now driven by data and knowledge."—Erik Brynjolfsson
This program prepares you to understand and lead this revolution in your organizations by:
Today, businesses can measure their activities and customer relationships with unprecedented precision. As a result, they are awash with data. This is particularly evident in the digital economy, where clickstream data give precisely targeted and real-time insights into consumer behavior, but leading edge companies in every industry are using big data to replace intuition and guesswork.
Collectively, the practices taught in this program constitute a new kind of "R&D" that draws on the strengths of digitization to speed innovation, increase customer loyalty, and improve execution.
Learning ExperienceBased on research in MIT’s Media Lab and the MIT Center for Digital Business, Professors Erik Brynjolfsson and Sandy Pentland will explore how big data changes the way IT interacts with the rest of the organization, cutting across business units and functions to create new value, and how it can have a huge impact on business results. They draw on the world-leading research that has made the big data revolution possible.
Learn about the online classroom experience.
Participants in this program will learn:
"You should think of data roughly the way you think of money, it’s something you own, it’s something you can loan to people, but you want to get something back in exchange for it, such as a more useful search engine or real time traffic information."—Sandy Pentland
Big Data 4Dx is designed for senior executives and managers interested in learning more about the big data revolution and how they can use big data in their own organizations. Participants include:
This new online offering of the Big Data program will give people who might not otherwise be able to travel to MIT the opportunity to attend online and experience first-hand the value of MIT executive education programs.
Big Data 4Dx will be conducted using AvayaLive EngageTM, a web-based, immersive collaboration environment which goes far beyond the typical one-to-many presentation dynamic of online education. Unlike the passive nature of most online courses whereby participants simply view a pre-recorded lecture, Big Data 4Dx will be a completely engaging, live experience in which participants interact in a “4D” virtual room with the faculty and fellow students via personalized “avatars.” The participants will be able to talk and move around, and they will feel like they, not just their avatars, are present in the classroom at MIT. The online attendees will be participating in the same, live class as the on-campus students. The course faculty, Erik Brynjolfsson and Sandy Pentland, will periodically use their own avatars to pop into the virtual environment to engage with the online participants.
AvayaLive Engage utilizes a unique “4D” technology that allows visitors to the virtual space to not only move about in a 3D environment but also enjoy the added benefit of spatial/positional audio capability. Research shows that the way information is received aurally is critical to conveying a true “being-there” feeling. AvayaLive Engage delivers a genuinely spatial audio experience that enables listeners to become directionally attuned to the location of voices and sounds. As participants move about the room, the voices of other participants will become louder or softer, depending on proximity. This allows for smaller, break-out group discussions within the virtual classroom. In addition to the 4D experience within the online classroom, participants will also be able to view the activity taking place live in the on-campus classroom, getting to know the faculty and participants located at MIT. Similarly, the virtual classroom will be projected in the MIT classroom, allowing the on-campus participants to see the avatars and engage with the online participants.
AvayaLive Engage was successfully used at TEDx Boston 2012 to allow people to attend the event virtually. This article describes what it was like to attend TEDx online.
View images of the online environment.
Big Data 4Dx is an exciting new initiative at MIT, and the first executive education program in the world to use the AvayaLive Engage technology. This program is designed for individuals who value the online nature of the the program experience as well as the Big Data program itself. To participate in the program, applicants must meet the following requirements:
You can visit the MIT Sloan AvayaLive Engage™ classroom before your infomation session (which will be scheduled after your application is received) to confirm that you have the necessary plug-ins installed and ensure that you do not have any firewalls blocking the platform. (If you are unable to enter the classroom without a password, that means that a class or information is currently in session; please try again later.) A USB stereo headset with microphone is highly recommended to allow you to fully experience the revolutionary 4D environment. Please refer to this "cheat sheet" to help you move about in the virtual space.
The virtual classroom space includes a main auditorium where the live lectures can be viewed. Below, the on-site classroom can be seen in the right-hand screen, while documents, presentations, and website are displayed in the other two screens. The entrance marked D on the far right is one of several break-out rooms used for smaller discussions and team projects.
Participants can move around the room, closer to or further from the main stage. They can also approach another participant if they would like to speak with them.
By clicking on any of the screens, the view expands to full-screen on your monitor. Below, the classroom view was expanded to zoom in on the faculty (Erik Brynjolfsson).
Zooming in on one screen also allows the online participants to get a closer view of the on-campus participants.
Sample Schedule - Subject to Change
ill there ever come a day when students and teachers interact in a virtual world? Avaya is betting on it. The Santa Clara (Calif.) company creates a virtual space, similar to Second Life, that allows people to interact as they would in the real world. The MIT Sloan School of Management has already held one executive education course using the technology, and a second is planned for October. Avaya says its in talks with other business schools to use the technology but would not release details.
Sloan hosted its Big Data 4Dx executive education program on April 2-3, both on the Avaya platform and in-person on the Cambridge campus. The virtual event featured the same faculty, content, discussions, and exercises and was conducted simultaneously with the on-campus program.
A few years ago, Second Life was considered the second coming for educating a digital generation, and some business schools jumped on the bandwagon, hosting virtual classes and workshops. In the last few years, the site seemed to lose its spark.
Enter Avaya. The companys platform, Avaya Live Engage, is not about creating a virtual reality to live and play in; its about conducting business and educating people in a way that allows users to communicate as though they were attending a physical event,
Porfirio D: Truly disappointed; the first day was worthwhile, but the second day was a complete waste of my time…I don’t think I’m alone assessing it in this manner. Christine Mansella did a superb job coordinating with MIT’s virtual clients leading to the course, throughout the course, even through all the technical issues. Three years ago when I started taking courses from MIT Sloan, one of the professors downplayed online education; I’m happy to see MIT Sloan trying to break into this market. I understand it’s difficult to connect people throughout the world online and have the same experience you would in person. I will not say MIT Sloan has mastered online instruction, but it’s a good start.
Rahul B: It was a good learning experience for me. However, I have following observations for your possible use for such programs: a- More interaction-time per student per faculty after each topic may help in engaging participants in 4DX kind of environments. b- Collaboration environment like shared whiteboard in breakout session of 4DX needs substantial improvement for making it intutive to use. c- Work done by participants currently need to be emailed back to be shared with the physical and virtual screens. These need to be integrated for seamless experience. d- Flash as a technology choice may see a decline. It may be a good idea to make a move towards HTML5. e- Lesser number of participants in the overall environment would improve learning and quality of experience.
Constantinos P: excellent program. very detail oriented and professors demonstrated everything straight to the point
Jorunn S: The professors were excellent and the content of the course was very good. There were some technical difficulties that needs to be overcome for the next course. Suggestions for improvement: - Change groups for day 2 (to interact with more people) - Release presentations and pre-readings earlier I doo hope you will release other online courses soon. I would very much like to use my avatar again soon.
Peerapong A: This class is good to try out the avatar version. It was very interesting tool.
Nael A: I took this course online. There were lots of technical challenges. I was surprised, the MIT staff did there best to resolve but it was beyond there control. I will never take another course online because you cant get involved like life. I must say that the MIT staff were amazing they followed up after the course and offered some remedies. Thumps up to MIT Staff.
Dharmi T: A big Thank you to the MIT Team Christine, Rebecca and Paul for being on there toes to help at all the times with the technical and non technical queries. Thank you also to Avaya team for making this possible- 4DX experience - really cool with the avatars, specially solving the delay problems from both worlds and the softmute on the fly. Thanks also to the presenters, who delivered the concept of Big Data with the big smile. Day 2: Was smooth without problems... Excellent. Day1 : Qualtiy of Presentations in PDF format is poor. Coloured handouts would actually help. Also during the start of presentation, there were quite a lot technical problems e.g. the echo, not able to hear the presenter- dad to actually log out and login again causing to miss out on the presentation Video recording of the presentation can help.
Marcio M: Very good program, recommended.
Jacques F: Great takeaways for a very popular topic.
Randy D: I want to congratulate the people who put this on, for the opportunity to participate, obtain some valuable insights and learning, to meet some new people with similar interests, and to be a volunteer guinea pig so to speak for this new innovative approach to learning. I have been in the tech business since Steve & Steve thought the world would be better with beige stylistic Apple II - I am pleased to be able to say I was an early supporter of how virtual world can meet real world in a practical service offering. No doubt there are some tweaks to make on the whole experience nearside (like improved laptop and video-card), to the farside (getting beyond a bit of the zombie-ish current state, and audio improvements), this was in my view an excellent experience - and for Christine and Andrew (?) managing the virtual space, to Eric and Alex who provided the content and materials, and did their best to engage 2 worlds at the same time - well done on your work. I appreciated the content, talking with people when I could and it was a good use of two days for me. Things that may help someday - how about a virtual Smart Whiteboard (talk to the Calgary based SMART Tech, that would be a great collaboration); think about in room facilitator leads (perhaps some of us should train in helping get a better virtual world engagement lead); audio in for me in the virtual space was spotty and I had to reset every time i moved into the breakout room (it made me look a bit anti-social until I came back to life); good work on correcting the echo between worlds on day 2; improvements to chat items, consider something more like Livemeeting or Webex ideas where there is an active chat on the side rather than the floating (and very brief) balloons at the bottom of the screen. I liked the management of the on-screen presentation to video of the speakers in Boston; video was choppy on my side, but audio was clean and in-sync, so workable. Hope you find these notes of some use. Keep up the good work, and hope to participate again at some future point this year in some more programs. Regards, Randy
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