Big Data 4Dx is a live, online offering of our popular Big Data program. Conducted using exciting AvayaLive EngageTM technology, participants experience the on-campus session of Big Data as avatars in a web based, “4D” environment, engaging with the same faculty, content, discussions, and exercises of the on-campus class—in real time. The program explores how big data changes the way IT interacts with the rest of the organization, cutting across business units and functions to create new value, and how it can have a huge impact on business results.
Big Data 4Dx (online)
Certificate Track: Management and Leadership
Program Days (for certificate credit): 2
There are currently no sessions of Big Data 4Dx scheduled. Please subscribe to the email list (see envelope icon above), and we will notify you when new session dates are added.
The online program will be conducted in a virtual environment, in conjunction with the on-campus session. It will feature the same faculty, content, discussions, and exercises as the live Big Data program.
Big Data: Making Complex Things Simpler
"In the past, IT worked primarily with finance to run reports, which were often used to justify decisions leaders had already made. That is changing with big data. Managers are analyzing enormous data sets to discover new patterns and running controlled experiments to test hypothesis. Decision making that was once based on hunches and intuition is now driven by data and knowledge."
Today, businesses can measure their activities and customer relationships with unprecedented precision. As a result, they are awash with data. This is particularly evident in the digital economy, where clickstream data give precisely targeted and real-time insights into consumer behavior, but leading edge companies in every industry are using big data to replace intuition and guesswork.
This program prepares you to understand and lead this revolution in your organizations by:
Collectively, the practices taught in this program constitute a new kind of "R&D" that draws on the strengths of digitization to speed innovation, increase customer loyalty, and improve execution.
Based on research in MIT's Media Lab and the MIT Center for Digital Business, Professors Erik Brynjolfsson and Sandy Pentland will explore how big data changes the way IT interacts with the rest of the organization, cutting across business units and functions to create new value, and how it can have a huge impact on business results. They draw on the world-leading research that has made the big data revolution possible.
Through examples, case studies, and discussion in buzz groups, participants will learn how organizations are using big data effectively in fields as diverse as marketing, retailing, branches of government and healthcare. The program will encourage participants to apply these concepts in the context of their own organizations—including defining problems that could benefit from the application of big data concepts, brainstorming sources of data, and designing experiments to collect and analyze data in ways that are acceptable to customers—to create new value.
Learn about the online classroom experience.
Participants in this program will learn:
"You should think of data roughly the way you think of money—it’s something you own, it’s something you can loan to people, but you want to get something back in exchange for it, such as a more useful search engine or real-time traffic information." —Sandy Pentland
Big Data 4Dx is designed for senior executives and managers interested in learning more about the big data revolution and how they can use big data in their own organizations. Participants include:
This online offering of the Big Data program will give people who might not otherwise be able to travel to MIT the opportunity to attend online and experience first-hand the value of MIT executive education programs.
Big Data 4Dx will be conducted using AvayaLive EngageTM, a web-based, immersive collaboration environment which goes far beyond the typical one-to-many presentation dynamic of online education. Unlike the passive nature of most online courses whereby participants simply view a pre-recorded lecture, Big Data 4Dx will be a completely engaging, live experience in which participants interact in a “4D” virtual room with the faculty and fellow students via personalized “avatars.” The participants will be able to talk and move around, and they will feel like they, not just their avatars, are present in the classroom at MIT. The online attendees will be participating in the same, live class as the on-campus students. The course faculty, Erik Brynjolfsson and Sandy Pentland, will periodically use their own avatars to pop into the virtual environment to engage with the online participants.
AvayaLive Engage utilizes a unique “4D” technology that allows visitors to the virtual space to not only move about in a 3D environment but also enjoy the added benefit of spatial/positional audio capability. Research shows that the way information is received aurally is critical to conveying a true “being-there” feeling. AvayaLive Engage delivers a genuinely spatial audio experience that enables listeners to become directionally attuned to the location of voices and sounds. As participants move about the room, the voices of other participants will become louder or softer, depending on proximity. This allows for smaller, break-out group discussions within the virtual classroom. In addition to the 4D experience within the online classroom, participants will also be able to view the activity taking place live in the on-campus classroom, getting to know the faculty and participants located at MIT. Similarly, the virtual classroom will be projected in the MIT classroom, allowing the on-campus participants to see the avatars and engage with the online participants.
AvayaLive Engage was successfully used at TEDx Boston 2012 to allow people to attend the event virtually. This article describes what it was like to attend TEDx online.
View images of the online environment.
Big Data 4Dx is an exciting new initiative at MIT, and the first executive education program in the world to use the AvayaLive Engage technology. This program is designed for individuals who value the online nature of the the program experience as well as the Big Data program itself. To participate in the program, applicants must meet the following requirements:
You can visit the MIT Sloan AvayaLive Engage™ classroom before your information session (which will be scheduled after your application is received) to confirm that you have the necessary plug-ins installed and ensure that you do not have any firewalls blocking the platform. (If you are unable to enter the classroom without a password, that means that a class or information is currently in session; please try again later.) A USB stereo headset with microphone is highly recommended to allow you to fully experience the revolutionary 4D environment. Please refer to this "cheat sheet" to help you move about in the virtual space.
The virtual classroom space includes a main auditorium where the live lectures can be viewed. Below, the on-site classroom can be seen in the right-hand screen, while documents, presentations, and website are displayed in the other two screens. The entrance marked D on the far right is one of several break-out rooms used for smaller discussions and team projects.
Participants can move around the room, closer to or further from the main stage. They can also approach another participant if they would like to speak with them.
By clicking on any of the screens, the view expands to full-screen on your monitor. Below, the classroom view was expanded to zoom in on the faculty (Erik Brynjolfsson).
Zooming in on one screen also allows the online participants to get a closer view of the on-campus participants.
Sample Schedule—Subject to Change
While companies on the leading-edge of using Big Data are more productive and profitable than their competitors, many firms are not yet familiar with this new form of R&D. To help more managers understand this area and learn best practices, MIT Sloan School of Management is expanding its popular Big Data executive education program, offering an on-campus and virtual 4Dxclassroom format.
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Anuj S: An eye-opener on the power of Data Analysis
Nael A: I took this course online. There were lots of technical challenges. I was surprised, the MIT staff did there best to resolve but it was beyond there control. I will never take another course online because you cant get involved like life. I must say that the MIT staff were amazing they followed up after the course and offered some remedies. Thumps up to MIT Staff.
Peerapong A: This class is good to try out the avatar version. It was very interesting tool.
Jorunn S: The professors were excellent and the content of the course was very good. There were some technical difficulties that needs to be overcome for the next course. Suggestions for improvement: - Change groups for day 2 (to interact with more people) - Release presentations and pre-readings earlier I doo hope you will release other online courses soon. I would very much like to use my avatar again soon.
Constantinos P: excellent program. very detail oriented and professors demonstrated everything straight to the point
Rahul B: It was a good learning experience for me. However, I have following observations for your possible use for such programs: a- More interaction-time per student per faculty after each topic may help in engaging participants in 4DX kind of environments. b- Collaboration environment like shared whiteboard in breakout session of 4DX needs substantial improvement for making it intutive to use. c- Work done by participants currently need to be emailed back to be shared with the physical and virtual screens. These need to be integrated for seamless experience. d- Flash as a technology choice may see a decline. It may be a good idea to make a move towards HTML5. e- Lesser number of participants in the overall environment would improve learning and quality of experience.
Porfirio D: Truly disappointed; the first day was worthwhile, but the second day was a complete waste of my time…I don’t think I’m alone assessing it in this manner. Christine Mansella did a superb job coordinating with MIT’s virtual clients leading to the course, throughout the course, even through all the technical issues. Three years ago when I started taking courses from MIT Sloan, one of the professors downplayed online education; I’m happy to see MIT Sloan trying to break into this market. I understand it’s difficult to connect people throughout the world online and have the same experience you would in person. I will not say MIT Sloan has mastered online instruction, but it’s a good start.
Zahra J: Eric Brynjolfssen and Sandy Pentland conducted an exceptional class with their unique, upbeat and insightful style. I loved the course content, its relevance to the business, and application. Most importantly, this course served as an awareness tool in the Big Data world. Every major organization is focused on structuring their Big Data initiatives, getting consulting firms to support their needs and plan for now and ahead. There was some excellent pre-read material the instructors recommended. Most of the pre-read materials were from different known subscriptions and MIT's research. The 4Dx experience was a unique experience. I had to undergo a few iterations of ensuring that the headset, sound system and my avatar were all functioning well ahead of the actual class. Thanks to MIT's highly responsive and helpful program manager, Christine Mansella, who ensured the experience was positive. If I have to take this course again, I would like to have an in-person experience as the instructors were in the real class room and would be in and out of the 4Dx class-room. Despite that little annoyance, the 4DX world very enthusiastically jumped on attending all breakout and case study discussions. We had some fun along the way - the very experience of connecting, listening and sharing our experiences and insights with distinct avatars from different parts of the world was a very sweet bonding experience. Another interesting factor was that the avatars could share 5-6 different emotions/motions - jump, clap, express excitement, raise hands, nod and so forth. The key take-away from this class was thought-provoking substance that lit all the bulbs of knowledge and awareness and helped the knowledge seekers connect the dots to define the next generation of business transformation. Highly recommended course! Hats off to the faculty for captivating their audience with insightful and relevant content.
Gopi K: I liked the relevance of the material but not a big fan of the learning experience considering there was a online group and an on-site group. The attention was divided between both the groups. Compared to the other courses I have taken at MIT the group was crowded.
Madhu R: 4Dx was a rewarding experience in itself outside of the excellent and well thought out content. Specifically Re; 4DX: 1) Christine and Paul made 4DX a soothing visit with their constant nurturing remarks ;) on what keys to press and interactive feedback on comments in the physical and 4DX world Course Content & Discussions: 2) Sandy simply rocks! His factual and brief comments were thought provoking and broad based. Erik's content was well put together and somewhat deeper. I found myself scribbling notes in 4DX world and am grateful for the opportunity to have soaked in topical content! Given the short duration both Sandy and Erik covered an impressive breadth of topics. Thank you for offering this on 4DX this time as I would have not had an opportunity to attend otherwise.
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Alex "Sandy" Pentland is among the most-cited computational scientists in the world, and a pioneer in organizational engineering and mobile computing.
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