Social, mobile, analytics, the cloud, the Internet of Things—the confluence of these five advances is disrupting industries. And this list is growing. Companies who simply adapt their technology to the way they do business are missing the boat. Leading-edge businesses are instead adapting their businesses to the capabilities these technologies provide. Not all businesses are born digital. If your company needs to articulate and implement a forward-thinking digital strategy, listen to MIT Sloan’s Jeanne Ross in her webinar, Digital Disruption: Transforming Your Company for the Digital Economy.
Ross presents recent research to help you define a digital strategy that is responsive to changing customer demands, new technology capabilities, and organizational learning.
Recorded on February 4, 2016.
Ross teaches in Revitalizing Your Digital Business Model (http://executive.mit.edu/dig) and Essential IT for Non-IT Executives (http://executive.mit.edu/it).
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