Basic how-tos on writing a blog post for the MIT Sloan innovation@work Blog

We appreciate your interest in writing a post for our new MIT Sloan innovation@work Blog. Here are a few basic steps to get your started.

  • Review current and past blog postings to become familiar with the style and subject matter of the blog.
  • Ideally, your post will relate to a course you took at MIT Sloan Executive Education. If so, please reference that course or any takeaways you gained from the program. If you have not taken a course at MIT Sloan Executive Education, relating your topic to a program topic, faculty member, or their research is also of interest to us. Posts from Executive Education participants will receive priority consideration.
  • Define your topic. It helps to identify a need, problem, or challenge that is likely to be faced by the audience and offer a solution or solutions. Try to approach the subject matter from a different angle or perspective. Hone in a particular topic or focus on one main idea. Write about something that matters to you in which you have some level of expertise.
  • In general, most blogs should include three sections: an introduction, which identifies a challenge or problem; the body, which explains a solution; the conclusion, which contains a summarizing statement about the challenge and solution.
  • When writing a headline try to communicate a benefit, ask a question, or use a statistic.
  • Keep it short. Optimum word count is between 400 and 700 words.
  • When using acronyms, spell out on the first usage.
  • Include a call to action, but keep it simple and ask for only one call to action per post. For example, ask the reader to comment on the post, download a free white paper, or link to your blog or website if you have one.
  • We have an international readership, so please use clear, concise English; do not use jargon or terms that are too technical. Keep your language straightforward and simple and make sure your tone and voice (first person, for example) is consistent throughout the post.
  • Use paragraphs and bullets to break up text.
  • Edit and check for spelling or grammatical errors.
  • When attributing a quote or research data, be sure to include a link or links to the original material/source.

We welcome your ideas, comments, and posts for the MIT Sloan innovation@work Blog. If you have further questions, please email us at execed_marketing@mit.edu.