William Aulet

Senior Lecturer
Managing Director, The Martin (1958) Trust Center for MIT Entrepreneurship


William AuletBill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship at MIT and also a senior lecturer at the MIT Sloan School of Management. The center is responsible for entrepreneurship across all five schools at MIT starting with education but also extending well outside the class room with student clubs, conferences, competitions, networking events, awards, hackathons, student trips and most recently accelerators.

Bill teaches at least three different classes per year (introductory to advanced entrepreneurship classes) in addition to his responsibilities of running the center. His work has won numerous awards and most recently, in April 2013, Bill was awarded the Adolf F. Monosson Prize for Entrepreneurial Mentoring at MIT.

During his three year tenure as the head of the Trust Center, he has conceived, designed, and overseen the implementation of many new innovative programs including: MIT Clean Energy Prize, Trust Center TV, Energy Ventures Class, Regional Entrepreneurship Acceleration Program (REAP), MIT Entrepreneurship Review, Entrepreneurial Product Marketing and Development Class, Linked Data Ventures Class, Founders Skills Accelerator, t=0 Entrepreneurship Festival, Beehive Cooperative, Entrepreneurs Walk of Fame, Corporate Innovators Sponsor Group, Applications of Advanced Entrepreneurial Techniques "GSD Ninjas," and Global Founders’ Skills Accelerator.

Prior to joining MIT, Bill had a 25 year track record of success in business himself. He has directly raised more than $100 million in funding for his companies and more importantly has led to the creation of hundreds of millions of dollars in market value in those companies.

Bill started his career at IBM getting training and experience in technical, marketing, sales, financial, and international business operations and management. After 11 years, he was named an MIT Sloan Fellow which resulted in him attending MIT for a one year degree program. Upon graduation, he resigned from IBM and became a serial entrepreneur running two MIT spinouts as the president/chief executive officer (Cambridge Decision Dynamics and then SensAble Technologies). The latter became a two-time Inc. Magazine 500 Fastest-Growing Private Company. With a presence in over 20 countries, SensAble also won more than 24 awards and was featured in FortuneMagazine, BusinessWeek,TheWall Street Journal, and many other publications for its innovative products and strong business foundation.

In 2003, he was recruited as chief financial officer to co-lead a turnaround of Viisage Technology, a security technology company with a dual focus in the areas of drivers’ licenses and facial recognition. During his tenure of two and a half years, Viisage developed a new strategy, overhauled its operations, made three major acquisitions, executed two major fundraising rounds and as a result, its market value increased from $50 million to over $500 million.

Today, in addition to his work at MIT, Bill works with individuals and companies to become more successful through innovation-driven entrepreneurship. From single entrepreneurs trying to launch new ventures all the way up to large multi-billion dollar corporations seeking to achieve their goals through entrepreneurship, intrapreneurship, and innovation, the same fundamentals have been successfully applied. He also serves on the board of directors or advisors for a number of companies. He is a regularly featured speaker at management leadership programs on topics such as entrepreneurship, intrapreneurship, entrepreneurial marketing, technology innovation, creating sustainable and rapid profitable growth, financing strategies, and operational excellence. He writes as much as possible in places such as Xconomy.com, MIT Sloan Experts, The Boston Globe, the Kauffman Foundation, The Huffington Post and the MIT Entrepreneurship Review.

A former professional basketball player, Bill lives in Belmont, Massachusetts with his wife and has four grown sons. Mr. Aulet holds a bachelor’s degree in engineering from Harvard University and an SM from the MIT Sloan School of Management.

Faculty Media

  • Do Not Get Discouraged By These 6 Myths About Entrepreneurs

    The common conception of an entrepreneur can be overwhelming, and it’s important to understand what founders are really like.

  • What Makes Innovation Happen?

    Bill Aulet, MIT Sloan Senior Lecturer, says that while entrepreneurship can be taught, what is more important is the “innovation hotbed” where entrepreneurs (and intrapreneurs) develop their skills...

  • What Makes a Successful Entrepreneur?

    Managing Director for the Center of MIT Entrepreneurship Bill Aulet discusses the making of a successful entrepreneur with Emily Chang on Bloomberg Television's "Bloomberg West."

  • How to Launch a Successful Startup Company

    In the following videos, Bill Aulet talks about his 24-step process to launching a successful startup, providing a glance at what students at MIT are learning about entrepreneurship and...

  • Launching a Successful Startup #1: The Brainstorming Phase

    In his book, "Disciplined Entrepreneurship: 24 Steps to a Successful Startup," Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, goes beyond theory to outline the...

  • Launching a Successful Startup #2: Finding the Sweet Spot

    In his book, "Disciplined Entrepreneurship: 24 Steps to a Successful Startup," Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, goes beyond theory to outline the...

  • How to Become a Successful Entrepreneur

    MIT Entrepreneurship Managing Director Bill Aulet discusses how you can become a successful entrepreneur and how innovation plays an important part in the process. He speaks to Mark Crumpton on...

  • Entrepreneurship Can Be Taught, Aulet Says

    Bill Aulet is convinced anyone can be an entrepreneur. The director of the Martin Trust Center For MIT Entrepreneurship recently published a how-to for budding business owners to guide them through...

  • Six Common Mistakes People Make When Starting a Business

    It might not be your staff, your pricing or your website that end up costing you dearly, but something will—it's the Murphy's Law of startups. There are a seemingly endless number of ways to spend...

  • Six Whopping Lies Told About Entrepreneurs... Sometimes By Entrepreneurs Themselves

    As more people aspire to become entrepreneurs, it is important to dispel many of the misperceptions about this species. Here are six big ones that even some entrepreneurs believe. (Written by Bill...


Contact Information

Office: E40-196
Phone: 617-253-2473
Fax: 617-253-8633
Email: aulet@mit.edu
Support Staff
Name: Audrey Dobek-Bell
Phone: 617-253-8639