William Aulet

Senior Lecturer
Managing Director, The Martin (1958) Trust Center for MIT Entrepreneurship


William Aulet Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship at MIT and also a senior lecturer at the MIT Sloan School of Management. The center is responsible for entrepreneurship across all five schools at MIT starting with education but also extending well outside the class room with student clubs, conferences, competitions, networking events, awards, hackathons, student trips and most recently accelerators.

Bill teaches at least three different classes per year (introductory to advanced entrepreneurship classes) in addition to his responsibilities of running the center. His work has won numerous awards and most recently, in April 2013, Bill was awarded the Adolf F. Monosson Prize for Entrepreneurial Mentoring at MIT.

During his three year tenure as the head of the Trust Center, he has conceived, designed, and overseen the implementation of many new innovative programs including: MIT Clean Energy Prize, Trust Center TV, Energy Ventures Class, Regional Entrepreneurship Acceleration Program (REAP), MIT Entrepreneurship Review, Entrepreneurial Product Marketing and Development Class, Linked Data Ventures Class, Founders Skills Accelerator, t=0 Entrepreneurship Festival, Beehive Cooperative, Entrepreneurs Walk of Fame, Corporate Innovators Sponsor Group, Applications of Advanced Entrepreneurial Techniques "GSD Ninjas," and Global Founders’ Skills Accelerator.

Prior to joining MIT, Bill had a 25 year track record of success in business himself. He has directly raised more than $100 million in funding for his companies and more importantly has led to the creation of hundreds of millions of dollars in market value in those companies.

Bill started his career at IBM getting training and experience in technical, marketing, sales, financial, and international business operations and management. After 11 years, he was named an MIT Sloan Fellow which resulted in him attending MIT for a one year degree program. Upon graduation, he resigned from IBM and became a serial entrepreneur running two MIT spinouts as the president/chief executive officer (Cambridge Decision Dynamics and then SensAble Technologies). The latter became a two-time Inc. Magazine 500 Fastest-Growing Private Company. With a presence in over 20 countries, SensAble also won more than 24 awards and was featured in FortuneMagazine, BusinessWeek,TheWall Street Journal, and many other publications for its innovative products and strong business foundation.

In 2003, he was recruited as chief financial officer to co-lead a turnaround of Viisage Technology, a security technology company with a dual focus in the areas of drivers’ licenses and facial recognition. During his tenure of two and a half years, Viisage developed a new strategy, overhauled its operations, made three major acquisitions, executed two major fundraising rounds and as a result, its market value increased from $50 million to over $500 million.

Today, in addition to his work at MIT, Bill works with individuals and companies to become more successful through innovation-driven entrepreneurship. From single entrepreneurs trying to launch new ventures all the way up to large multi-billion dollar corporations seeking to achieve their goals through entrepreneurship, intrapreneurship, and innovation, the same fundamentals have been successfully applied. He also serves on the board of directors or advisors for a number of companies. He is a regularly featured speaker at management leadership programs on topics such as entrepreneurship, intrapreneurship, entrepreneurial marketing, technology innovation, creating sustainable and rapid profitable growth, financing strategies, and operational excellence. He writes as much as possible in places such as Xconomy.com, MIT Sloan Experts, The Boston Globe, the Kauffman Foundation, The Huffington Post and the MIT Entrepreneurship Review.

A former professional basketball player, Bill lives in Belmont, Massachusetts with his wife and has four grown sons. Mr. Aulet holds a bachelor’s degree in engineering from Harvard University and an SM from the MIT Sloan School of Management.

Faculty Media

  • Starting Up A Business? Avoid These Common Mistakes Of First-Time Entrepreneurs

    The statistics vary slightly, but it's fair to estimate that more than half of first-time entrepreneurs see their initial business attempts fail. But there are certainly steps that rookie...

  • Can Entrepreneurship Be Taught?

    "My mentor, Edward Roberts, did a first series of research on entrepreneurship. He showed that the more times you are an entrepreneur, the more likely you are to succeed. That's exactly what...

  • Startup 101: More Universities Are Trying To Figure Out How To Teach Entrepreneurship

    Even as universities try to figure out how to teach entrepreneurship, student demand is outpacing institutional resources.

  • Last Call for Entrepreneurs Who 'Can Do'

    If you’re keen to set up or grow a global business in Scotland and are not afraid to scale heights as an entrepreneur then you need to take action now.

  • Educating Entrepreneurs: B-schools Spur Innovation As MBAs Launch Ventures

    The entrepreneurial revolution is booming, spurred by entrepreneurs deploying new business models capable of rivalling established firms.

  • Women In Business School: More Female MBAs Turning To Entrepreneurship

    As women strive for gender diversity in the workplace more are leaving the corporate world to launch their own ventures — offering flexibility and control over earnings.

  • MIT to Help Youth Grow Business Expertise

    The plan would be taken to five other cities with workshops entitled “Disciplined Entrepreneurship” conducted by a team from the Massachusetts Institute of Technology (MIT). Bill Aulet, dean of the...

  • Do Not Get Discouraged By These 6 Myths About Entrepreneurs

    The common conception of an entrepreneur can be overwhelming, and it’s important to understand what founders are really like.

  • What Makes Innovation Happen?

    Bill Aulet, MIT Sloan Senior Lecturer, says that while entrepreneurship can be taught, what is more important is the “innovation hotbed” where entrepreneurs (and intrapreneurs) develop their skills...

  • What Makes a Successful Entrepreneur?

    Managing Director for the Center of MIT Entrepreneurship Bill Aulet discusses the making of a successful entrepreneur with Emily Chang on Bloomberg Television's "Bloomberg West."


Contact Information

Office: E40-196
Phone: 617-253-2473
Fax: 617-253-8633
Email: aulet@mit.edu
Support Staff
Name: Ana Cuellar
Phone: 617- 324-7789

Teaches In

MIT Regional Entrepreneurship Acceleration Program Oct 19, 2016-May 1, 2018 | Oct 1, 2017-Oct 1, 2019

Understanding and Unlocking the Potential of Innovation, Entrepreneurship, and Intrapreneurship
View successful examples of entrepreneurship and learn more about current trends that drive innovation.