Erik Brynjolfsson

Schussel Family Professor of Management Science
Professor of Information Technology
Director, The MIT Center for Digital Business


Erik Brynjolfsson Erik Brynjolfsson explores how advances in information technology contribute to business performance and organizational change. He directs the MIT Center for Digital Business, a research initiative that analyzes the business uses of the Internet and other digital Technologies. His projects include a study of information worker productivity, a valuation method for intangible organizational capital, calibration of increased product variety online (a.k.a. the "long tail".) and an analysis of optimal pricing strategies for digital goods. In a related work, Brynjolfsson is assessing how investments in computers and networks alter economic growth, industry structure, and labor demand.

Faculty Media

  • Where Computers Defeat Humans, and Where They Can’t

    "...This approach to programming computers is severely limited; it can’t be used in the many domains, like Go, where we know more than we can tell."

  • Bring on the Robots, Please!

    And one of the oldest and most pervasive and pernicious economic ideas is that technology kills jobs.

  • The Rise of Data-Driven Decision Making Is Real but Uneven

    "As Jim Barksdale, the former CEO of Netscape quipped, 'If we have data, let’s look at data. If all we have are opinions, let’s go with mine,'" write Erik Brynjolfsson.

  • Boom or Gloom?

    In a phone interview, Brynjolfsson made the point that “we are far from tapping out the innovations” growing out of digitization, computers and information technology.

  • The Robotics Industry Wants You To Think It Creates More Jobs Than It Kills

    Erik Brynjolfsson at MIT say computers are already automating routine, processing type roles and that, in the future, robots will do increasingly "high skill" things as well.

  • Why GDP Fails as a Measure of Well-Being

    MIT Professor Erik Brynjolfsson noted at the recently concluded World Economic Forum in Davos, Switzerland, "GDP is a poor way of assessing the health of our economies and we urgently need to find...

  • Six from MIT Sloan Honored at Thinkers50 Awards

    Six MIT Sloan faculty members and alumni were honored at the biennial Thinkers50 awards in London.

  • Stephen Hawking: Technology is Making Inequality Worse

    "My reading of the data is that technology is the main driver of the recent increases in inequality. It's the biggest factor," Erik Brynjolfsson told "Technology Review."

  • A View Emerges of Business Technology’s Future as the Personalization of the Machine

    “With enough data, you can infer drug use or political persuasions,” he said. “These are things that are racing ahead, and we haven’t thought them through.”

  • Brynjolfsson and McAfee: The Jobs that AI Can't Replace

    While it is true that robots are getting very good at a whole bunch of jobs and tasks, there are still many categories in which humans perform better.


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