George Westerman

Research Scientist
MIT Center for Digital Business
MIT Sloan School of Management


George WestermanDr. Westerman’s research and teaching help senior executives to generate new value from technology. Key topics are technology leadership and digital innovation strategy. George currently leads the MIT CDB research portfolio on Digital Transformation, as well as other research projects. He also serves as faculty chair for the MIT Sloan course “Essential IT for Non-IT Executives.”

George’s work has won numerous awards. For example, “The Real Business of IT: How CIOs Create and Communicate Value” (coauthored with Richard Hunter) was named #1 Book of 2009 by CIO Insight magazine. “IT Risk: Turning Business Threats into Competitive Advantage” (also with Hunter) was one of CIO Insight’s Best Books of 2007. And “Digital Transformation: A Roadmap for Billion-Dollar Businesses” was named one of the top five thought leadership publications of the decade. He frequently contributes articles and blog posts to journals such as Sloan Management Review, Harvard Business Review, The Wall Street Journal, Forbes, and Organization Science.

Prior to earning a Doctorate from Harvard Business School in 2002, George gained more than thirteen years of experience in product development and technology management. He regularly speaks and conducts workshops for executive audiences around the world.

Faculty Media

  • Digital Masters Excel in Technology and Also Leadership

    Westerman talks about the need for companies to focus more on the customer while seeing newer technologies like social, mobility, cloud

  • How To Avoid Working For Machines

    In their research, however, MIT professors Frank MacCrory, George Westerman and Erik Brynjolfsson, in partnership with Yousef Alhammadi from the Masdar Institute in Abu Dhabi, parse data from...

  • Authors of Leading Digital Share How Leadership and Vision Drive Digital Transformation

    While young and eager employees are often credited with moving innovation at their companies, research shows that true technological transformation—such as those achieved by "Digital Masters"—must...

  • Best Conference Paper: Erik Brynjolfsson and George Westerman

    Erik Brynjolfsson and George Westerman won the 2014 International Conference on Information Systems (ICIS) Award for Best Conference Paper. Their winning paper is entitled, “Racing With and...

  • Video: Leading Your Company's Digital Transformation

    Big, traditional companies get overlooked when it comes to digital transformation. But companies across all industry sectors are remaking their operations, their customer interactions and even...

  • How an MIT Researcher Ties Digital Capacity to Increased Revenue

    An MIT researcher and business author says a recent survey shows companies that added strong digital capabilities found and kept more customers, streamlined operations and unearthed more ways to...

  • Digital Leaders Enjoy Significantly Higher Profits

    Research shows that companies that have fully adopted digital marketing and analytics are enjoying a much better bottom line. Capgemini Consulting and the MIT Centre for Digital Business are in the...

  • The Digital Capabilities Your Company Needs

    In today’s business environment, digital capabilities are a fundamental building block with which companies can transform customer experience, operational processes and business models. Although...

  • Lessons In Transformation From The Digital Masters

    George Westerman and Andrew McAfee studied more than 500 large companies in traditional industries, looking for organizations that have seamlessly integrated digital technologies such as social...

  • Communicate the Value, Not the Tech

    George Westerman asks, "How do CIOs measure and communicate IT performance?" He discusses his research in this ComputerWorld article.


Contact Information

Office: NE20-336
Phone: 617-253-2939
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Teaches In

Essential IT for Non-IT Executives Apr 9-10, 2015 | Nov 17-18, 2015