Sinan Aral

David Austin Professor of Management
Professor of Information Technology and Marketing


Sinan Aral

Sinan Aral's research focuses on social contagion, product virality and measuring, and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand, and viral marketing. This research has won numerous awards including the Microsoft Faculty Fellowship (2010), the PopTech Science and Public Leaders Fellowship (2010), an NSF Early Career Development (CAREER) Award (2009), the Best Overall Paper Award at the International Conference on Information Systems (ICIS) (in both 2006 and 2008), the ICIS Best Paper in IT Economics Award (2006), the ICIS Best Paper in IT Business Value Research Award (2006), the ACM SIGMIS Best Dissertation Award (2007), and the IBM Faculty Award (2009). He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, the New York Times, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from social media and information technology investments.

Sinan has been a Fulbright Scholar, has served as chief scientist and on the board of directors of SocialAmp, a social commerce company that enables targeting and peer referral in social media networks (which was sold to Merkle in January, 2012). He is currently chief scientist of Humin and an organizer of the Workshop on Information in Networks (WIN):

He is a frequent speaker at such thought leading events as TEDxSiliconValley, TEDxColumbia Engineering, TEDxNYU, Wired’s “Nextwork,” and PopTech. He has been the keynote speaker at executive gatherings such as Omnicom’s Global “Emerge” Summit. His work has been published in leading journals such as the American Journal of Sociology, Information Systems Research, Management Science, Marketing Science, Nature, the Proceedings of the National Academy of Sciences (PNAS), Science, Organization Science, the Harvard Business Review, and the Sloan Management Review. His work is often featured in popular press outlets such as the Economist, the New York Times, Businessweek, Wired, Fast Company, and CIO Magazine.

Sinan is a Phi Beta Kappa graduate of Northwestern University. He holds an MSc from the London School of Economics and an MPP from Harvard University, and received his PhD from the MIT Sloan School of Management.

You can find him on Twitter @sinanaral.

Faculty Media

  • If the Ad-driven Model for Media is Broken, What Will Fix It?

    Professor Sinan Aral discusses micropayments as a new form of online advertising.

  • Market Experimentation Meets Big Data

    Business leaders are continuously seeking out new and improved ways to drive decisions and meet consumer needs. Many companies are conducting experiments with online users every minute every minute...

  • Digital Communication Revolution

    Sinan Aral discusses research on the power of social media at UD talk.

  • "Office Hours" with Social Analytics Superstar Professor Sinan Aral

    Technology has big implications for humanity--and few people know the numbers behind it like Professor Sinan Aral.

  • Is a World Without Ads Nirvana?

    "I get annoyed by ads, just like other people," commented Aral. "Most people would consider a world without ads to be nirvana. But the bigger question is how to go forward."

  • Best 40-Under-40: Professor Sinan Aral

    MIT Sloan's Sinan Aral makes the list!

  • Identifying Influential and Susceptible Members of Social Networks

    Identifying social influence in networks is critical to understanding how behaviors spread.

  • Twitter CEO Drama: Bloomberg West

    Full episode of "Bloomberg West." Guests: James Cakmak, a Monness, Crespi, Hardt & Co. analyst, Sinan Aral, David Austin professor of management at the MIT Sloan School of Management, Jay Ritter, a...

  • Ad Blockers And The Internet Of Tomorrow

    Are ad–blocking, bots, and mobile gutting economic viability of the internet? MIT Sloan's Sinan Aral talks with NPR On Point's Tom Ashbrook about rising challenges to the economic underpinnings of...

  • TEDxNYU: Sinan Aral on Influence in Social Media

    In this energetic talk Dr. Sinan Aral describes how he devotes his time to studying influence on social networks. How do ideas spread? What's the best way to get something to be shared across...


Contact Information

Email: sinana@MIT.EDU
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Teaches In

Digital Marketing and Social Media Analytics Apr 13-14, 2017 | Jun 29-30, 2017 | Oct 16-17, 2017