Sinan Aral's research focuses on social contagion, product virality and measuring, and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand, and viral marketing. This research has won numerous awards including the Microsoft Faculty Fellowship (2010), the PopTech Science and Public Leaders Fellowship (2010), an NSF Early Career Development (CAREER) Award (2009), the Best Overall Paper Award at the International Conference on Information Systems (ICIS) (in both 2006 and 2008), the ICIS Best Paper in IT Economics Award (2006), the ICIS Best Paper in IT Business Value Research Award (2006), the ACM SIGMIS Best Dissertation Award (2007), and the IBM Faculty Award (2009). He has worked closely with Facebook, Yahoo, Microsoft, IBM, Cisco, Intel, the New York Times, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from social media and information technology investments.
Sinan has been a Fulbright Scholar, has served as chief scientist and on the board of directors of SocialAmp, a social commerce company that enables targeting and peer referral in social media networks (which was sold to Merkle in January, 2012). He is currently chief scientist of Humin and an organizer of the Workshop on Information in Networks (WIN): http://www.winworkshop.net.
He is a frequent speaker at such thought leading events as TEDxSiliconValley, TEDxColumbia Engineering, TEDxNYU, Wired’s “Nextwork,” and PopTech. He has been the keynote speaker at executive gatherings such as Omnicom’s Global “Emerge” Summit. His work has been published in leading journals such as the American Journal of Sociology, Information Systems Research, Management Science, Marketing Science, Nature, the Proceedings of the National Academy of Sciences (PNAS), Science, Organization Science, the Harvard Business Review, and the Sloan Management Review. His work is often featured in popular press outlets such as the Economist, the New York Times, Businessweek, Wired, Fast Company, and CIO Magazine.
Sinan is a Phi Beta Kappa graduate of Northwestern University. He holds an MSc from the London School of Economics and an MPP from Harvard University, and received his PhD from the MIT Sloan School of Management.
You can find him on Twitter @sinanaral.
Professor Sinan Aral discusses micropayments as a new form of online advertising.
Business leaders are continuously seeking out new and improved ways to drive decisions and meet consumer needs. Many companies are conducting experiments with online users every minute every minute...
Sinan Aral discusses research on the power of social media at UD talk.
Technology has big implications for humanity--and few people know the numbers behind it like Professor Sinan Aral.
"I get annoyed by ads, just like other people," commented Aral. "Most people would consider a world without ads to be nirvana. But the bigger question is how to go forward."
MIT Sloan's Sinan Aral makes the list!
Identifying social influence in networks is critical to understanding how behaviors spread.
Full episode of "Bloomberg West." Guests: James Cakmak, a Monness, Crespi, Hardt & Co. analyst, Sinan Aral, David Austin professor of management at the MIT Sloan School of Management, Jay Ritter, a...
Are ad–blocking, bots, and mobile gutting economic viability of the internet? MIT Sloan's Sinan Aral talks with NPR On Point's Tom Ashbrook about rising challenges to the economic underpinnings of...
In this energetic talk Dr. Sinan Aral describes how he devotes his time to studying influence on social networks. How do ideas spread? What's the best way to get something to be shared across...
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