In 2009, Schiappa was named a Distinguished Scholar by the National Communication Association for his original research in persuasion, media effects, and argumentation. Among his research accomplishments is the Parasocial Contact Hypothesis, a theory of how mass media influences perceptions of social groups. He is former editor of the journal Argumentation & Advocacy and author of numerous books on persuasion and argumentation, most recently Argumentation: Keeping Faith With Reason (Pearson, 2014).
After graduating magna cum laude from Kansas State University, Schiappa earned his M.A. and Ph.D. in Communication Studies from Northwestern University. Before moving to MIT, Professor Schiappa was Director of Graduate Studies in Communication at Purdue University and Chair of the Department of Communication Studies at the University of Minnesota.
In today's digital era, visual communication is king. We are constantly bombarded by visual stimuli that we decode rapidly and often without conscious thought. Did you know that words and images...
Who knows what's hot in social media?
Edward Schiappa has studied reason and rhetoric from ancient Greece to “Will & Grace.” Learn more in this MIT News feature.
Why don't most business presentations land? Why do speakers so frequently face tuned-out listeners who are more busy checking their phones than paying attention? Follow these five expert tips to...
Representational correctness describes an implicit set of norms, including accuracy, purity, and innocence, that guide much of popular media criticism.
In Defining Reality, Edward Schiappa argues that definitional disputes should be treated less as philosophical questions of “is” and more as sociopolitical questions of “ought.”
New to MIT but long familiar to the Comparative Media Studies / Writing (CMS/W) community, Edward Schiappa, now Associate Head of CMS/W, brings a background in both classical rhetoric and...
Communication and Persuasion in the Digital Age
Visual Persuasion in the Digital Age
Discover why visual communication is king in today's digital era.
Sign Up for Email Updates on Executive Education Programs