Edward Schiappa


Professor of Comparative Media Studies
Head of Comparative Media Studies/Writing
John E. Burchard Professor of Humanities

 

Edward SchiappaEdward Schiappa is Professor and Head of Comparative Media Studies/Writing in MIT’s School of Humanities and Social Sciences, where he holds the John E. Burchard Chair of Humanities.

In 2009, Schiappa was named a Distinguished Scholar by the National Communication Association for his original research in persuasion, media effects, and argumentation. Among his research accomplishments is the Parasocial Contact Hypothesis, a theory of how mass media influences perceptions of social groups. He is former editor of the journal Argumentation & Advocacy and author of numerous books on persuasion and argumentation, most recently Argumentation: Keeping Faith With Reason (Pearson, 2014).

After graduating magna cum laude from Kansas State University, Schiappa earned his M.A. and Ph.D. in Communication Studies from Northwestern University. Before moving to MIT, Professor Schiappa was Director of Graduate Studies in Communication at Purdue University and Chair of the Department of Communication Studies at the University of Minnesota.


Faculty Media

  • Emerging Trends in Social Media

    Who knows what's hot in social media?


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  • Visual Persuasion in the Digital Age: Webinar with Edward Schiappa Recording Now Available!

    In today's digital era, visual communication is king. We are constantly bombarded by visual stimuli that we decode rapidly and often without conscious thought. Did you know that words and images...


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  • When Logic Meets Rhetoric

    Edward Schiappa has studied reason and rhetoric from ancient Greece to “Will & Grace.” Learn more in this MIT News feature.


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  • Business Presentations: Five Tips to Engage Audiences

    Why don't most business presentations land? Why do speakers so frequently face tuned-out listeners who are more busy checking their phones than paying attention? Follow these five expert tips to...


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  • Beyond Representational Correctness: Rethinking Criticism of Popular Media

    Representational correctness describes an implicit set of norms, including accuracy, purity, and innocence, that guide much of popular media criticism.


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  • Defining Reality: Definitions and the Politics of Meaning

    In Defining Reality, Edward Schiappa argues that definitional disputes should be treated less as philosophical questions of “is” and more as sociopolitical questions of “ought.”


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  • Introducing Ed Schiappa

    New to MIT but long familiar to the Comparative Media Studies / Writing (CMS/W) community, Edward Schiappa, now Associate Head of CMS/W, brings a background in both classical rhetoric and...


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Email: schiappa@MIT.EDU
Website: http://edwardschiappa.com/
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Teaches In

Global Executive Academy (multi-language) Sep 8-17, 2015 | Jul 12-21, 2016

Communication and Persuasion in the Digital Age Oct 21-22, 2015 | Mar 24-25, 2016 | Jun 21-22, 2016

Visual Persuasion in the Digital Age
Discover why visual communication is king in today's digital era.