MIT Sloan

Executive Education Faculty

Duncan Simester

Nanyang Technological University Professor
Professor of Marketing

Duncan Simester investigates retail pricing and how customers form inferences about competitive prices from common marketing cues such as sale signs, price endings, installment billing offers, and credit card logos. Simester also investigates how operations research techniques can be used to optimize marketing decisions... Read More»



Research Center(s):
Operations Research Center

General Expertise:
New Zealand; Consumer packaged goods; Retail; Competition; Optimization; Microeconomics; Strategic management; Channels; Consumer measurement; Database marketing; Marketing channels; Marketing strategy; Pricing; Branding; Consumer behavior; Marketing; Online shopping; Online feedback mechanisms; Product loyalty

Faculty's Contact InformationCollapse [-]

Contact Information:

Office: E62-542

Tel: 617-258-0679

Fax: 617-258-7579


Support Staff:

Name: Christina Sherman

Tel: (617) 324-4095


Faculty's ContentCollapse [-]

Title: "Understanding the Customer Decision Process: Why Good Products Fail with Professor Duncan

Date Added: March 07, 2014

MIT Sloan Professor Duncan Simester discusses the customer evaluation process of products and services, as well the role of branding in the consumer... more

Does the return of manufacturing to the U.S. mean more jobs?

Date Added: November 26, 2013

The return of manufacturing to the U.S., also referred to as the repatriation or re-shoring by American and non-American companies alike, on the... more

Deception in online reviews: a bigger issue than we might have thought

Date Added: November 18, 2013

Online companies are already struggling to deal with cyber-shilling, where people or companies are paid to post negative or positive reviews about... more

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