MIT Sloan
Executive Education Faculty
Duncan Simester
Nanyang Technological University Professor
Professor of Marketing
Duncan Simester investigates retail pricing and how customers form inferences about competitive prices from common marketing cues such as sale signs, price endings, installment billing offers, and credit card logos. Simester also investigates how operations research techniques can be used to optimize marketing decisions... Read More»
Duncan Simester investigates retail pricing and how customers form inferences about competitive prices from common marketing cues such as sale signs, price endings, installment billing offers, and credit card logos. Simester also investigates how operations research techniques can be used to optimize marketing decisions. His current work explores the long-term costs of stockouts, the long-term impact of promotion decisions, dynamic catalog mailing decisions, and adaptive techniques for the optimal design of pricing and product decisions. Other work investigates the allocation of ownership in channel relationships, and the adaptive design of market research instruments. His research is often inter-disciplinary in nature, using methodologies developed in economics or operations research to make contributions to the academic literature. The research relies heavily on industry participation, and includes many large-scale field tests conducted with a variety of direct marketing companies and other retail firms. Close«
Website: http://web.mit.edu/simester/Public/
Group(s):
Marketing
Research Center(s):
Operations Research Center
General Expertise:
New Zealand; Consumer packaged goods; Retail; Competition; Optimization; Microeconomics; Strategic management; Channels; Consumer measurement; Database marketing; Marketing channels; Marketing strategy; Pricing; Branding; Consumer behavior; Marketing; Online shopping; Online feedback mechanisms; Product loyalty
Faculty's Contact InformationCollapse [-]
Contact Information:
Office: E62-542
Tel: 617-258-0679
Fax: 617-258-7579
Email: simester@mit.edu
Support Staff:
Name: Drew Kresman
Tel: 617-253-4936
Email: drewk@mit.edu
Faculty's ContentCollapse [-]
Duncan Simester on Black Friday shopping and retailer expectations this holiday season
WBUR's Bob Oakes speaks with MIT Sloan Professor Duncan Simester about Black Friday and retailers' high expectations this holiday shopping season.
What Is the Real Reason for Which Retailers Display Prices Ending in 99?
How many times have you walked among the shelves of a supermarket or a bookstore only to find out that all reduced products were at costs of $ 14.99... more
Duncan Simester on customer response: Why guess and get it wrong
The business pages are filled with examples of companies that have taken big hits to their brands because theyve made marketing decisions that ran... more
Programs Taught By This Faculty
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Strategy and Innovation
Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain
September 08-13, 2013
March 23-28, 2014
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Management and Leadership
December 03-12, 2013
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Management and Leadership
Strategic Marketing for the Technical Executive
June 13-14, 2013
November 14-15, 2013
Our Programs
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Technology, Operations, and Value Chain Management
Managing Complex Technical Projects
June 05-06, 2013 | November 05-06, 2013
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Management and Leadership
Strategic Marketing for the Technical Executive
June 13-14, 2013 | November 14-15, 2013
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Strategy and Innovation
Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain
September 08-13, 2013 | March 23-28, 2014 | September 07-12, 2014
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