Vivek Farias

Robert N. Noyce Career Development Professor
Associate Professor of Operations Management


Vivek Farias Vivek is interested in the development of new methodologies for large scale dynamic optimization and applications in revenue management, marketing and healthcare. He is the Robert N. Noyce Professor of management at MIT, and received his Ph.D. from Stanford University. Vivek has been the recipient of a number of awards including the prestigious CAREER award from the National Science Foundation and numerous paper prizes from the IEEE and INFORMS professional societies. In the popular press his work has featured in such outlets as the New York Times and on National Public Radio. Outside academia, Vivek co-developed the strategies used by GMO's (a USD 100B money manager) first high frequency fund; his current venture is a tech startup in the retail space.

Faculty Media

  • Choice-Modeling Software Predicts Customer Preferences for Retailers

    "It's very complicated behind the scenes. But at the end of the day it's doing something very simple: tracking who wants to buy what, and matching the product with the person," says Farias, the...

  • Vivek Farias Wins 2014 Outstanding Simulation Publication Award

    Vivek Farias won the 2014 Outstanding Simulation Publication Award given by the INFORMS Simulation Society.  INFORMS (Institute for Operations Research and the Management Sciences) is the largest...

  • Doing the Math

    MIT Sloan Management Professor Vivek Farias crunches the numbers to see how complex systems can be optimized.

  • Revenue Management Lessons Learned from J.C. Penney

    Sadly, J.C. Penney has turned into a public example that illustrates the serious danger of a flawed product pricing strategy."One of the central problems in the theory of revenue management is that...

  • Retailers and Paula Deen: Discontinue or Pull Products?

    The recent news around Paula Deen demonstrates the bind retailers get into when making deals with celebrity product endorsers—what do you do if (or when) the celebrity finds herself or himself in a...


Contact Information

Office: E62-566
Phone: 617-253-7659
Support Staff
Name: Ariel Brandner
Phone: (617) 253-6605