Vivek Farias

Robert N. Noyce Career Development Professor
Associate Professor of Operations Management


Vivek is interested in the development of new methodologies for large scale dynamic optimization and applications in revenue management, marketing and healthcare. He is the Robert N. Noyce Professor of management at MIT, and received his Ph.D. from Stanford University. Vivek has been the recipient of a number of awards including the prestigious CAREER award from the National Science Foundation and numerous paper prizes from the IEEE and INFORMS professional societies. In the popular press his work has featured in such outlets as the New York Times and on National Public Radio. Outside academia, Vivek co-developed the strategies used by GMO's (a USD 100B money manager) first high frequency fund; his current venture is a tech startup in the retail space.

Faculty Media

  • Doing the math

    MIT management professor Vivek Farias crunches the numbers to see how complex systems can be optimized.

  • Revenue management lessons learned from J.C. Penney

    Sadly, J.C. Penney has turned into a public example that illustrates the serious danger of a flawed product pricing strategy. One of the centraland simpleproblems in the theory of revenue...

  • Retailers & Paula Deen: discontinue or pull products?

    Meijer, on the other hand, is in a different situation. It has pulled product for which it has already forecasted sales. As Vivek Farias, Associate Professor of Operations Management at MIT Sloan...


Contact Information

Office: E62-566
Phone: 617-253-7659
Support Staff
Name: Ariel Brandner
Phone: (617) 253-6605

Teaches In

Advanced Management Program May 26-Jun 26, 2015

Developing a Leading Edge Operations Strategy Nov 4-5, 2014 | Apr 14-15, 2015 | Nov 3-4, 2015