Tucker is Associate Editor at Management Science and a Research Associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course Marketing Management for the Senior Executive. She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan. She holds a PhD in economics from Stanford University, and a BA from Oxford University.
People like the idea of privacy but not the effort, research finds.
The Wall Street Journal recently suggested that companies sit on a treasure trove of customer data but for the most part do not know how to use it. In this article, Catherine Tucker explores why.
The use of big data analytics continues to grow--and so does the list of consumer privacy risks associated with it.
Catherine Tucker discusses the taxi meter effect of meter pricing formats.
“My research on this suggests that users are in fact deterred from using digital products with confidence if they feel that their actions are being tracked by the government,” says Tucker. “From a...
In an era when marketers spend billions on managing social media, is that investment worthwhile? Should firms actively guide, promote and shape online conversations, or leave them to grow organically?
In this WCBS radio clip, MIT Sloan Professor Catherine Tucker discusses a recent study that shows that the same people seem to like similar failing products.
Study shows some consumers have an unerring knack for buying unpopular products.
If you have a physical product that you want to sell in more than one country, determining the price in different markets can be challenging.
Though Google has offered users a far more customizable system in the form of circles, it has failed to convert Facebook users.
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Catherine Tucker discusses the taxi meter effect of some pricing formats
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