Tucker is Associate Editor at Management Science and a Research Associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course Marketing Management for the Senior Executive. She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan. She holds a PhD in economics from Stanford University, and a BA from Oxford University.
In an era when marketers spend billions on managing social media, is that investment worthwhile? Should firms actively guide, promote and shape online conversations, or leave them to grow organically?
In this WCBS radio clip, MIT Sloan Professor Catherine Tucker discusses a recent study that shows that the same people seem to like similar failing products.
Study shows some consumers have an unerring knack for buying unpopular products.
If you have a physical product that you want to sell in more than one country, determining the price in different markets can be challenging.
Though Google has offered users a far more customizable system in the form of circles, it has failed to convert Facebook users.
We know all of this because of a study conducted by Catherine Tucker, a MIT professor in Information Technology and Management.
Providers, academics and privacy advocates discuss the way high-speed Internet has impacted privacy expectations for users, and the government’s ability to protect it.
The prestigious Massachusetts Institute of Technology has formally announced their plan to launch a Digital Currency Initiative within their Media Lab facilities.
In recognition of her accomplishments as an emerging female marketing scholar and mentor, MIT Sloan Professor Catherine Tucker recently received the 2015 Erin Anderson Award, presented each year by...
The European Court of Justice’s ruling that Google must honor individuals’ requests to be removed from search results—the right to be forgotten, as it has come to be known—is a misguided attempt to...
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