Catherine Tucker

Mark Hyman, Jr. Career Development Professor
Associate Professor of Marketing


Catherine TuckerCatherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing at MIT Sloan. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media and electronic privacy. Generally, most of her research lies in the interface between Marketing, Economics and Law. She has received an NSF CAREER award for her work on digital privacy and a Garfield Award for her work on electronic medical records.

Tucker is Associate Editor at Management Science and a Research Associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course Marketing Management for the Senior Executive. She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan. She holds a PhD in economics from Stanford University, and a BA from Oxford University.

Faculty Media

  • MIT Sloan Professor Catherine Tucker Receives Top Marketing Award

    In recognition of her accomplishments as an emerging female marketing scholar and mentor, MIT Sloan Professor Catherine Tucker recently received the 2015 Erin Anderson Award, presented each year by...

  • Google and the Right to be Forgotten

    The European Court of Justice’s ruling that Google must honor individuals’ requests to be removed from search results—the right to be forgotten, as it has come to be known—is a misguided attempt to...

  • Ways to Escape the Empirical Nirvana

    A law professor from ETH Zurich and an economist from MIT Sloan have been studying how a court ruling on the use of trademarks as keywords in Internet advertisements affects user behaviour.

  • Behind Facebook and Google's Random Acquisitions

    A lot of attention has been paid lately to big tech companies buying up smaller firms in billion-dollar deals. I see these deals as a reflection of the uncertainty companies face as they try to...

  • Search Engines and Data Retention: Implications for Privacy and Antitrust

    Abstract: This paper investigates whether larger quantities of historical data confer a competitive advantage to firms that offer Internet search. We study how the length of time that search...

  • Samsung, YouView, Volkswagen: Intellectual Property

    The surge in patent litigation from 2004 to 2012 has had a stifling effect on entrepreneurial activity, a Massachusetts Institute of Technology professor argued in a paper. Venture capital...

  • MIT Study Says Patent Trolls Kill Innovation

    Patent Assertion Entities (PAEs), commonly known as "patent trolls," have only one goal in mind: squeeze the patents to their maximum revenue potential in licensing fees. While the effect of...

  • Best 40-Under-40 Professor Catherine Tucker

    Prof. Tuckers simple, effective examples and witty sense of humor keep her oversubscribed classes engaged throughout her lectures. She also casually volunteers unsuspecting students to help...

  • Two MIT Sloan Faculty Earn Esteemed Awards

    The coveted Jamieson Prize for Excellence in Teaching was given to Catherine Tucker and Michelle Hanlon. Funded by MIT Alumnus J. Burgess Jamieson, SB 52, and his wife, Libby J. Burgess, the prize...

  • Best 40-Under-40 Professor Catherine Tucker

    MIT Sloan associate professor Catherine Tucker was named to the Poets & Quants 40 Under 40 list of best business school professors.


Contact Information

Office: E62-536
Phone: (617) 252-1499
Fax: (617) 258-7597
Support Staff
Name: Jason Clinkscales
Phone: (617) 253-4936