Catherine Tucker


The Sloan Distinguished Professor of Management and Professor of Marketing MIT Sloan School of Management

 

Catherine Tucker Catherine Tucker is the Sloan Distinguished Professor of Management and Professor of Marketing MIT Sloan School of Management. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media and electronic privacy. Generally, most of her research lies in the interface between Marketing, Economics and Law. She has received an NSF CAREER award for her work on digital privacy and a Garfield Award for her work on electronic medical records.

Tucker is Associate Editor at Management Science and a Research Associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course Marketing Management for the Senior Executive. She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan. She holds a PhD in economics from Stanford University, and a BA from Oxford University.


Faculty Media

  • The 4 Mistakes Most Managers Make with Analytics

    The Wall Street Journal recently suggested that companies sit on a treasure trove of customer data but for the most part do not know how to use it. In this article, Catherine Tucker explores why.


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  • To Avoid Consumer Privacy Issues, User Empowerment is a Must

    The use of big data analytics continues to grow--and so does the list of consumer privacy risks associated with it.


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  • A Classic Pricing Mistake That Businesses Make

    Catherine Tucker discusses the taxi meter effect of meter pricing formats.


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  • Apple's Noble Stand Against the FBI is Also Great Business

    “My research on this suggests that users are in fact deterred from using digital products with confidence if they feel that their actions are being tracked by the government,” says Tucker. “From a...


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  • Catherine Tucker on the Challenges of Using Social Media for Marketing Purposes

    In an era when marketers spend billions on managing social media, is that investment worthwhile? Should firms actively guide, promote and shape online conversations, or leave them to grow organically?


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  • Listen: Are You a Harbinger of Failure?

    In this WCBS radio clip, MIT Sloan Professor Catherine Tucker discusses a recent study that shows that the same people seem to like similar failing products.


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  • Are You a “Harbinger of Failure”?

    Study shows some consumers have an unerring knack for buying unpopular products.


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  • When Selling Virtual Products Abroad, Don’t Put Prices On Autopilot

    If you have a physical product that you want to sell in more than one country, determining the price in different markets can be challenging.


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  • Google Plus Losing to Facebook: What It Says About Internet Privacy

    Though Google has offered users a far more customizable system in the form of circles, it has failed to convert Facebook users.


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  • Advertising Bans: Offline vs. Online

    We know all of this because of a study conducted by Catherine Tucker, a MIT professor in Information Technology and Management.


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Contact Information

Office: E62-536
Phone: (617) 252-1499
Fax: (617) 258-7597
Email: cetucker@mit.edu
Website: http://cetucker.scripts.mit.edu/
Support Staff
Name: Jason Clinkscales
Phone: (617) 253-4936

Teaches In

Advanced Management Program May 30-Jun 30, 2017

Marketing Innovation Oct 11-12, 2016 | Mar 16-17, 2017 | Jul 11-12, 2017 | Nov 2-3, 2017

Platform Strategy: Building and Thriving in a Vibrant Ecosystem Oct 19-20, 2016 | Apr 13-14, 2017 | Jun 15-16, 2017 | Oct 25-26, 2017

Pricing 4Dx (live online) Nov 29-Dec 14, 2016 | Apr 25-May 10, 2017

A Classic Pricing Mistake That Businesses Make

Catherine Tucker discusses the taxi meter effect of some pricing formats