Catherine Tucker


Mark Hyman, Jr. Career Development Professor
Associate Professor of Marketing

 

Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing at MIT Sloan. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media and electronic privacy. Generally, most of her research lies in the interface between Marketing, Economics and Law. She has received an NSF CAREER award for her work on digital privacy and a Garfield Award for her work on electronic medical records.

Tucker is Associate Editor at Management Science and a Research Associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course Marketing Management for the Senior Executive. She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan. She holds a PhD in economics from Stanford University, and a BA from Oxford University.


Faculty Media

  • Behind Facebook and Google's random acquisitions

    A lot of attention has been paid lately to big tech companies buying up smaller firms in billion-dollar deals: In January, Google acquired Nest for $3.2 billion, Facebook purchased mobile message...


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  • Search Engines and Data Retention: Implications for Privacy and Antitrust

    Abstract: This paper investigates whether larger quantities of historical data confer a competitive advantage to firms that offer Internet search. We study how the length of time that search...


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  • Samsung, YouView, Volkswagen: Intellectual Property

    The surge in patent litigation from 2004 to 2012 has had a stifling effect on entrepreneurial activity, a Massachusetts Institute of Technology professor argued in a paper. Venture capital...


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  • MIT Study Says Patent Trolls Kill Innovation

    Patent Assertion Entities (PAEs), commonly known as "patent trolls," have only one goal in mind: squeeze the patents to their maximum revenue potential in licensing fees. While the effect of...


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  • Best 40-Under-40 Professor Catherine Tucker

    Prof. Tuckers simple, effective examples and witty sense of humor keep her oversubscribed classes engaged throughout her lectures. She also casually volunteers unsuspecting students to help...


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  • MIT Sloan faculty earn esteemed awards

    The coveted Jamieson Prize for Excellence in Teaching was given to Catherine Tucker and Michelle Hanlon. Funded by MIT Alumnus J. Burgess Jamieson, SB 52, and his wife, Libby J. Burgess, the prize...


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  • Post PRISM: The relationship between innovation and privacy

    In the aftermath of whistleblower Edward Snowden and the ongoing press coverage of the National Security Associations (NSA) clandestine surveillance program, the political ramifications of all of...


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  • Best 40-Under-40 Professor Catherine Tucker

    MIT Sloan associate professor Catherine Tucker was named to the Poets & Quants 40 Under 40 list of best business school professors.


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  • Post PRISM: The relationship between innovation and privacy

    Many business leaders and marketers are wondering how a resurgence of consumers attempting to regain their privacy will affect innovation in the global economy. While there is a clear...


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  • Why Managing Consumer Privacy Can Be an Opportunity

    Too often, companies treat privacy policies as a compliance cost. Instead, think of managing consumer privacy as a way to give people a positive experience with your brand.


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Contact Information

Office: E62-536
Phone: (617) 252-1499
Fax: (617) 258-7597
Email: cetucker@mit.edu
Website: http://cetucker.scripts.mit.edu/
Support Staff
Name: Jason Clinkscales
Phone: (617) 253-4936

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