MIT Sloan
Executive Education Faculty
Catherine Tucker
Mark Hyman, Jr. Career Development Professor
Associate Professor of Marketing
Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor (with tenure) of Marketing at MIT Sloan.
Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challenges this poses for regulations designed to promote innovation...
Read More»Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor (with tenure) of Marketing at MIT Sloan.
Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing, and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media, and electronic privacy. Generally, most of her research lies in the interface between Marketing, Economics, and Law. She has received an NSF CAREER award for her work on digital privacy and a Garfield Award for her work on electronic medical records.
Tucker is Associate Editor at Management Science and a Research Associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course Marketing Management for the Senior Executive. She holds a PhD in economics from Stanford University, and a BA from Oxford University. Close«
Group(s):
Marketing
General Expertise:
Computer privacy; Credit cards; E-commerce; Econometrics; Electronic software; Google; Google; Industrial economics; Internet; Internet privacy issues; Internet telephony; Management of information technology; Marketing; Marketing strategy; Online banking; Pricing; Security of technology; Software; Web-based marketing; YouTube
Faculty's Contact InformationCollapse [-]
Contact Information:
Office: E62-533
Tel: (617) 252-1499
Fax: (617) 258-7597
Email: cetucker@mit.edu
Support Staff:
Name: Jason Robert Clinkscales
Tel: (617) 253-4936
Email: jclinksc@mit.edu
Faculty's ContentCollapse [-]
Malpractice Litigations Effect on Electronic Medical Records (EMR) Adoption Catherine Tucker
In the last few years there has been a tremendous push by the U.S. government to encourage healthcare providers to transition to electronic medical... more
The Ads That Know Too Much
All over the Web, ads are getting more personal. They follow you from one site to the next and know your browsing history. But are such ads really... more
Pricing professor Tucker wins Jamieson teaching award
Professor Catherine Tucker, who teaches the entrepreneurship course 15.818 Pricing, is one of two recipients of this year's Jamieson Prize for... more
Programs Taught By This Faculty
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Management and Leadership
Entrepreneurship Development Program
January 27-31, 2014
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Management and Leadership
December 03-12, 2013
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Management and Leadership
Strategic Marketing for the Technical Executive
June 13-14, 2013
November 14-15, 2013
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Technology, Operations, and Value Chain Management
Systematic Innovation of Products, Processes, and Services
November 11-15, 2013
Our Programs
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Technology, Operations, and Value Chain Management
Managing Complex Technical Projects
June 05-06, 2013 | November 05-06, 2013
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Management and Leadership
Strategic Marketing for the Technical Executive
June 13-14, 2013 | November 14-15, 2013
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Strategy and Innovation
Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain
September 08-13, 2013 | March 23-28, 2014 | September 07-12, 2014
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