José Santos

Visiting Professor, MIT Sloan School of Management
Affiliated Professor of Practice in Global Management, INSEAD


José F.P. dos Santos is a visiting professor at MIT Sloan School of Management and a professor at INSEAD, Fontainebleau, France, where he focuses on research and executive teaching. Santos also has lectured as a guest or visiting professor in Brazil, Italy, Portugal, and Slovenia. Although he started an academic career in the 1970s, Santos moved into the managerial world a few years later. His 20-year career as an executive included nearly all forms of international business and international management—from licensing agreements and joint ventures to cross-border mergers and acquisitions, to the top management of a multinational corporation. When Santos retired from his executive career in 1994, he had held for ten years the position of MD at an Italian multinational. From 1995 on, he again devoted himself to an academic career. Santos regularly presents in conferences around the world and to top management teams of multinational corporations from Europe, America, and Japan. His research centers on the multinational organization, including innovation, knowledge management, and global customer management. His most recently published work includes the book "From Global to Metanational: How Companies Win in the Knowledge Economy" (with Yves Doz, and Peter Williamson, November 2001, Harvard Business School Press), and an article on global innovation that appeared in the MIT Sloan Management Review in 2004. Born in Porto, Portugal, Santos speaks four languages and has traveled extensively since his youth. He holds a degree in chemical engineering from the University of Porto and an MSc, with distinction, in management science from London Business School, University of London.

Faculty Media

  • Is Your Innovation Process Global?

    Many companies have supply chains that are global. Starting with the sourcing of components and raw materials from around the world, they then move their basic manufacturing to low-cost locations...

  • Marketing myopia re-visited: Why every company needs to learn from the world

    Cocooning, or competing only in your home markets, may make you feel secure, but it is not an option in today's global economy. Being engaged and involved in global markets, these co-authors argue,...

  • Toward a Theory of Business Model Innovation within Incumbent Firms

    This working paper presents a theory of business model innovation (BMI) within incumbent firms. The process of business model change is examined, with particular attention to business units in a...


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