MIT Sloan Executive Education
Certificate Holder Profile
Rick W. Purcell
New Market Development Manager
Rick Purcell has been with the Kimberly-Clark Corporation, a Fortune 200 consumer products company whose KLEENEX, SCOTT, HUGGIES, PULL-UPS, KOTEX, and DEPEND brands hold the number one or two market position in over 80 countries, since 1991 and has focused on new market and new product development since 1998. In his current role as new market development manager, he assesses market viability for potential new product initiatives in the Kimberly-Clark Professional B2B division. His responsibilities range from preliminary strategy development to product launch and most everything in between. He also mentors young product development professionals in a variety of areas from project execution tips to career development. Rick has a broad background with expertise in marketing, program management, product development, operations, and engineering.
Prior to his career at the Kimberly-Clark Corporation, Rick was R&D engineering manager at the Scovill Manufacturing Company. He holds a BS from Southern Polytechnic State University and a MBA from Brenau University. Rick is also a member of the Board of Directors for the Georgia Chapter of the Product Development and Management Association (PDMA) and the Atlanta Fellowship of Christian Athletes (FCA).
“Multiple sources state that 95% of new product initiatives result in failure. With odds like that one cannot afford to let outcomes be determined by the luck of the draw. I had to find a way to skew the odds in my favor and that is just what I learned how to do in the Strategy and Innovation Executive Certificate program at MIT Sloan. I now have specific, tangible, and repeatable strategies at my disposal that are sure to increase the chances of my programs being among the 5% of winners.”
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