MIT Sloan Executive Education
Certificate Holder Profile
Marketing Director, Americas Industrial Division
Marian Herz is responsible for developing the marketing strategy and leading the marketing effort for industrial businesses at Fiberweb. In addition, she works closely with the R&D organization to develop and implement the new product development process. She also provides new product development training to functional groups within the company.
Previously, Marian was a market director for the Cellulose Fibers business at Weyerhaeuser Corporation. She was responsible for designing and implementing the front end of innovation process to ensure that a sufficient number of new product ideas were fed into the commercialization process. She was also responsible for strategic planning and commercialization of specialty fibers.
Prior to Weyerhaeuser, Marian spent 22 years at the Eastman Kodak Company in equipment manufacturing finance, entertainment imaging and consumer imaging. Her positions included business development manager, product marketing manager, manager new product development, associate manager trade marketing, sales account executive, business research analyst, and financial analyst.
In her most recent Kodak role, Marian was responsible for the strategy, development, and commercialization for black and white motion picture films and motion picture chemicals. She was also involved in the design and launch of Kodak Motion Picture Services.
Marian has an MBA in finance from the University of Michigan, Ann Arbor and a B.A. in psychology from Smith College. She is a member of the Product Development Management Association (PDMA) Board of Directors and was in the first group of people certified as New Product Development Professionals by the PDMA. Marian has previously had an article published in the PDMA magazine, Visions.
Marian is a long-time volunteer for the Girl Scouts, and has held numerous positions in local councils; including first vice president, secretary, board member, committee chair, committee member, and delegate to the National Conference. She has also received numerous awards for her still photography.
“The learning gained through participation in the MIT Strategy and Innovation programs has been invaluable to me in developing and implementing new processes within my organizations. I’ve also benefited from the networking with professionals in other businesses and in other parts of the world.”
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