As MIT Sloan Professor John Sterman told MIT Technology Review, “there’s no actual beer in the Beer Game.” Instead, it’s an exercise for MIT Sloan students that simulates the supply chain of the beer industry. The roles include retailer, wholesaler, distributor, and brewer; the goal is to make operating costs as low as possible.
The Beer Game demonstrates the fluctuations of inventories and backlogs and how they impact the bottom line. In the real world of the “beer game”—that of the craft beer industry—the stakes are very high. And, one wonders if they’d benefit from mapping their own risk by playing MIT’s Beer Game.