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Information diffusion: planned not random

Thanks to the data revolution—big data coming at light speed from internal and external sources—we have moved beyond the Internet era into the information era, and according to experts, the data revolution is going to make the Internet revolution look like a movie trailer to the main attraction.

But what does this mean for the future of business? How will the information era change business organizations? According to Erik Brynjolfsson, Professor of Information Technology at MIT Sloan School of Management, organizations that can diffuse the outside and internal communication streams into crucial information delivered to key employees will be the most productive and the most profitable.

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