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Political innovation: Developing an innovative political organization

Contributed by Grayson Brulte, Co-Founder & President of Brulte & Company

When you think of the term innovation, you probably do not associate it with politics. This is due at least in part to the historical reluctance of politicians and campaign managers to take uncertain risks that could have a negative impact on the outcome of an election or term.

Instead, it is companies in the private sector such as Apple and Google that are disrupting their industries with new, innovative products and services. And, even older, more established companies such as Porsche and Walmart are redefining their industries with updated product lines and innovative business models.

These private sector companies have successfully developed cultures that are always learning and striving for perfection. Apple has Jony Ive, who is always pushing the envelope of what is possible, and Google has Google X, its secret lab focused on solving big problems.

So where is the Jony Ive and Google X of politics?

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In-flight innovation

Contributed by Grayson Brulte, Co-Founder & President of Brulte & Company

Would you like in-flight Wi-Fi on your next flight? It will cost you a premium in addition to any movies or food that you might purchase on board. If you’re traveling on a plane that offers Gogo, and would like to connect to the internet, it will cost  $14 for a daily pass, and $39.95  for a monthly pass, according to Gogo’s “Buy Before You Fly“ service pricing chart. Forget to buy access before you fly? That will cost you extra, too. Should it? I don’t think so.

Airlines are not innovating and enhancing the in-flight entertainment experience. Instead, they are falling back on their existing model of adding new fees and raising existing fees for services. Fees do not create value—they create customer service headaches.

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