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Political innovation: Developing an innovative political organization

Contributed by Grayson Brulte, Co-Founder & President of Brulte & Company

When you think of the term innovation, you probably do not associate it with politics. This is due at least in part to the historical reluctance of politicians and campaign managers to take uncertain risks that could have a negative impact on the outcome of an election or term.

Instead, it is companies in the private sector such as Apple and Google that are disrupting their industries with new, innovative products and services. And, even older, more established companies such as Porsche and Walmart are redefining their industries with updated product lines and innovative business models.

These private sector companies have successfully developed cultures that are always learning and striving for perfection. Apple has Jony Ive, who is always pushing the envelope of what is possible, and Google has Google X, its secret lab focused on solving big problems.

So where is the Jony Ive and Google X of politics?

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Is innovation sustainable?

One could argue that innovation is not sustainable. Just take a look at the many market leaders who ultimately failed because they did not continue to innovate—the latest of which is BlackBerry® (formerly RIM).

What was once innovative and disruptive technology is now simply an email gadget— one that has no mindshare in the innovation culture and little hope of resurgence, despite its recent sale to Fairfax Financial. While BlackBerry still has 80 million subscribers (including two million added in the last three months), industry analyst firm IDC reported that BlackBerry’s market share in the second quarter was 2.9%, the lowest it has been since IDC began measuring that market.

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