MIT Sloan Executive Education

innovation@work™ Blog

Tag Archives: Brulte and Company

In-flight innovation

Contributed by Grayson Brulte, Co-Founder & President of Brulte & Company

Would you like in-flight Wi-Fi on your next flight? It will cost you a premium in addition to any movies or food that you might purchase on board. If you’re traveling on a plane that offers Gogo, and would like to connect to the internet, it will cost  $14 for a daily pass, and $39.95  for a monthly pass, according to Gogo’s “Buy Before You Fly“ service pricing chart. Forget to buy access before you fly? That will cost you extra, too. Should it? I don’t think so.

Airlines are not innovating and enhancing the in-flight entertainment experience. Instead, they are falling back on their existing model of adding new fees and raising existing fees for services. Fees do not create value—they create customer service headaches.

Continue reading