Guest post by Grayson Brulte, Co-Founder & President of Brulte & Company
Politics is a pursuit inherently built on customer service but without enough attention paid to those who matter the most: voters. In politics, voters are the customers, and instead of asking for a refund or an exchange, they can vote the politician out of office.
So why isn’t voter relations one of the top priorities of a campaign? Campaigns should hire a Chief Voter Relations Officer to manage voter relations and develop an organization that is always striving for perfection. In that way, the organization would be actively embracing customer service as an asset, not a chore.