Posted by MIT Sloan Executive Education - 10 days ago
Organizations that seek input from employees enjoy higher employee loyalty, attract better talent, and, as a result, are more innovative and competitive than those who do not. Yet, think about how often you have a substantive conversation with your manager. How about with your direct reports?
Posted by MIT Sloan Executive Education - 1 month and 24 days ago
When is the last time you saw an online ad for a STEM career? If you’re a man, it might have been recently. If you’re a woman, you might not have seen the ads at all. MIT Sloan Professor Catherine Tucker and Anja Lambrecht, a London Business School Marketing Professor, conducted an experiment about the display of STEM career ads and found that the ads are disproportionately seen by men.
Posted by MIT Sloan Executive Education - 9 months and 28 days ago
Conventional wisdom holds that bad jobs are the unavoidable price of low-cost service. The rule of thumb for many companies in industries like retail, hospitality, banking, and health care has been to drive down wages and operating costs, creating a vicious cycle of disinvestment in search of higher profits. But there is a shift taking place. Companies are realizing that happy, engaged workers are more productive, provide better service, and are more loyal. Good jobs are, in fact, good for business.
Posted by MIT Sloan Executive Education - 11 months and 9 days ago
In our increasingly complex marketplace, the need to train and educate our employees is greater than ever. Technology is drastically disrupting industries, and companies are eager for their employees to gain competency in emerging fields such as big data, machine learning, and the internet of things. That’s just one of the reasons why many organizations—especially those enjoying a tax cut this year—are choosing to invest in their employees’ education. If your company is wondering how best to allocate the windfall from the recent tax act, consider an investment in hard or soft skills training for your employees.
Posted by MIT Sloan Executive Education - 1 year and 5 months and 20 days ago
Earlier this month, a memo written by (former) Google employee James Damore went viral. The controversial, ten-page letter suggested the company has fewer female engineers because men are better suited for the job. Damore argued that Google’s initiatives to increase diversity is actually a discriminatory policy, and that a liberal bias throughout management makes it difficult to discuss the issue internally. The debates kicked up by this event continue to rage on.
Posted by MIT Sloan Executive Education - 1 year and 7 months and 2 days ago
Retail jobs have long been considered undesirable. Back in 2013, Zeynep Ton, Senior Lecturer at MIT Sloan and author of The Good Jobs Strategy, told a TedxCambridge audience that retail jobs “are not just bad because they offer low wages and chaotic schedules, but because they make workers feel meaningless.” She shared how one retail worker had told her, “We are throwaways who are a dime a dozen.”
Thankfully, albeit slowly, the retail industry is changing how it views, treats, trains, and ultimately retains its employees. The President and CEO of the National Retail Federation (NRF), Matthew Shay, recently published a piece on LinkedIn titled, “Good Jobs Change Lives.” In this post, Shay unveiled a new initiative by the NRF to help workers secure jobs in retail and advance in their careers. The program provides hands-on training in topics such as retail tools and technologies, customer service, and retail math. Participants receive credentials they can put on their resumes and cite during their job searches. More than 30 retailers, foundations, and non-profits are collaborating in this initiative.
The NRF itself has approximately 700,000 entry-level openings. According to the organization, “individuals who hold a certification or license are significantly more likely to be employed and have 34-percent higher earnings.”
Trainingis a proven cornerstone of Zeynep Ton’s Good Jobs Strategy. In her recent Harvard Business Review article, “How 4 Retailers Became ‘Best Places to Work’,” Ton and co-author Sarah Kalloch share strategies and policies that have made HEB, Costco, TraderJoe’s and QuikTrip successful, innovative companies staffed by employees who are happy and eager to work hard.
“For Costco founder Jim Sinegal, retailing is fundamentally a people business, which means it has to get the people part right,” writes Ton. “Costco hires good people, teaches them and pays them well, and gives them opportunities to advance. In return, Costco gets better productivity.”
Posted by MIT Sloan Executive Education - 1 year and 9 months and 4 days ago
Whether you're a power user or a casual participant, LinkedIn is a great place to research people and companies, expand and leverage your network, and find new opportunities. It's also the first place people go to learn about you.
So what does your LinkedIn profile say about you? Are you making a good impression? Here are some tips for optimizing your profile.
Think carefully about your title ("headline"). Be specific and include keywords.
Don't skip the summary! Make it detailed but keep it warm, inviting, and in your own voice (first person).
Include a complete career history.
Take advantage of the Projects section. This is an area where you can expand on professional work you have done, and it's great for keywords, making you more likely to surface in someone's search results.
Keep your contact information--email, phone numbers, job title--up to date. This shows you are accessible and active within your network.
Include original, published content to establish yourself as a thought leader in your field.
Strengthen your profile with third-party recommendations (as opposed to endorsements) that support your professional efforts.
Don't over post. Studies suggest a good rule of thumb is 20 posts a month.
Proofread your content and posts (or ask someone else to help)--typos in your profile will keep people from taking you seriously. A tip: type your information into Microsoft Word first (or any software with a spellcheck function), then copy and paste it into your profile.
Visual components are important, too
Your LinkedIn image is a crucial part of your online presence, and may play a larger role in how your profile is received than you realize. In the MIT Sloan Executive Education webinar, Visual Persuasion in the Digital Age, MIT Sloan Professor Ed Schiappa discusses the importance of visual impressions in today’s digitally based society and how a visual message can often be more persuasive than a verbal one. An expert in the field of digital communications, Schiappa says that different parts of our brain decode verbal and visual stimuli (a concept known as dual coding) and we typically decode visual stimuli very rapidly and without much thought. In other words, "We are hard-wired for quick judgements," says Schiappa.
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