Some of you may look back fondly on the "snow days" of your youth, recalling the excitement and anticipation of hearing the announcement that meant a day to stay home and play. For those of us who currently reside in Greater Boston, however, snow days have lost their allure.
Since January 15, 2015, the Boston area has had an unusual number of snow storms resulting in an unprecedented amount of snow. We've had our snowiest month since record-keeping started in 1872, and (so far) the area is marking its third snowiest winter on record, with 89.2 inches. To put that in perspective, Boston has seen more snow in three weeks than Chicago has seen in an entire winter.
What's worse, the resulting snow days are wreaking havoc on businesses in the area. According to the Boston Globe, the snow has "cost Massachusetts companies more than $1 billion in lost sales and productivity." For large businesses, the decision to remain open or to close may be easy. Some businesses, like chain restaurants and retail stores, may have the analytics to back them up--data to understand how much revenue they’d need to earn to offset the cost of doing business that day. But smaller businesses--particularly restaurants and boutique stores--struggle with that decision.