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The big data skill set

Posted by MIT Sloan Executive Education - 5 months and 29 days ago

A while ago, Professor Tom Davenport, Fellow with the MIT Center for Digital Business, proclaimed that “data scientist” would be the “sexiest” job in the 21st century. This topic was discussed at The 2014 MIT Sloan CIO Symposium, both during the session moderated by Davenport, “Big Data, Analytics and Insights,” and at one of the Big Data “Birds of a Feather” luncheon tables.

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Launching a successful start-up #3: The beachhead market

Posted by MIT Sloan Executive Education - 10 months and 28 days ago

This is the third and final post in a series on launching a successful startup. Read the first and second posts here.

In his book, Disciplined Entrepreneurship: 24 Steps to a Successful StartupBill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship, stresses the importance of searching for the holy grail of specificity: market opportunities where the target customer will meet, buy, and adopt your product or service. In the first post in this series on successful start-ups, we stressed the importance of the discovery stage—time spent brainstorming about product and service ideas, defining potential customers, and identifying industry matches. In the second post in this series we focused on finding the start-up sweet spot where your product or service meets not only a potential customer, but a targeted end user—the customer who will buy your product or service and become a loyal brand ambassador, persuading others to buy it, as well.

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