Category: Product Management

What do search, the customer decision process, and NYC taxi cabs have in common?

Posted by MIT Sloan Executive Education - 2 years and 6 months and 2 days ago

One would think that searching online, how customers select products to purchase, and NY taxi cabs have very little in common. Or, that it’s the start of a joke. Actually both statements are wrong—a quick look at NY taxi cabs reveals a lot about customer behavior.

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