Category: Product Development

What do search, the customer decision process, and NYC taxi cabs have in common?

Posted by MIT Sloan Executive Education - 6 months and 17 days ago

One would think that searching online, how customers select products to purchase, and NY taxi cabs have very little in common. Or, that it’s the start of a joke. Actually both statements are wrong—a quick look at NY taxi cabs reveals a lot about customer behavior.

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Bringing process innovation and creativity into operations

Posted by MIT Sloan Executive Education - 1 year and 3 months and 20 days ago

When was the last time you re-thought your operations processes? Are they still relevant?

Process innovation and creativity are key elements to successful operations strategies. Companies reluctant to rethink their operations processes can learn a lot from those companies that successfully applied process innovation and creativity to their value chain, including: IDEO, McDonald's, CVS, and Procter & Gamble.

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