Category: Product Development

What do search, the customer decision process, and NYC taxi cabs have in common?

Posted by MIT Sloan Executive Education - 2 years and 6 months ago

One would think that searching online, how customers select products to purchase, and NY taxi cabs have very little in common. Or, that it’s the start of a joke. Actually both statements are wrong—a quick look at NY taxi cabs reveals a lot about customer behavior.

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Bringing process innovation and creativity into operations

Posted by MIT Sloan Executive Education - 3 years and 3 months and 3 days ago

When was the last time you re-thought your operations processes? Are they still relevant?

Process innovation and creativity are key elements to successful operations strategies. Companies reluctant to rethink their operations processes can learn a lot from those companies that successfully applied process innovation and creativity to their value chain, including: IDEO, McDonald's, CVS, and Procter & Gamble.

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