Category: Product Design

What do search, the customer decision process, and NYC taxi cabs have in common?

Posted by MIT Sloan Executive Education - 6 months and 15 days ago

One would think that searching online, how customers select products to purchase, and NY taxi cabs have very little in common. Or, that it’s the start of a joke. Actually both statements are wrong—a quick look at NY taxi cabs reveals a lot about customer behavior.

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Three ways to profit from business complexity

Posted by MIT Sloan Executive Education - 1 year and 3 months and 13 days ago

Business complexity is usually seen as an obstacle to increased profit margins. A publication of The Global Simplicity Index revealed that complexity is costing 200 of the biggest companies in the world 10.2% of their annual profits—which, collectively, totals over $237 billion. But other recent studies show there is a profitable flipside to business complexity—a relatively unexplored area of opportunity hiding in plain site. For some companies, managing business complexity can be a unique opportunity to grow their market share.

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