Category: Polls & Surveys

Will online reviews require proof of purchase?

Posted by MIT Sloan Executive Education - 3 months and 21 days ago

The success of recommendation and review websites and applications such as Yelp and TripAdvisor are undeniable. As of the end of July 2014, Yelp had a cumulative 61 million reviews. These reviews are quite powerful: studies have found that 88% of consumers trust them. Surprisingly, the vast majority of reviews on Yelp receive four or five stars (out of five).

But mention Yelp to a chef or restaurateur, and their reaction is likely to be much less positive. One of the issues is that of “cyber-shilling,” where consumers are paid to write reviews—positive or negative. And there have long been rumors and anecdotes of Yelp forcing businesses to pay to suppress negative reviews; this accusation has come up again in a recent shareholder lawsuit against Yelp. The outrage amongst the hospitality community in particular is so strong that a group of French restaurateurs and hoteliers is petitioning France’s Minister of Commerce to effectively ban all defamatory reviews.

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Fixing the divide between IT and business executives

Posted by MIT Sloan Executive Education - 1 year and 5 months and 6 days ago

his is the first in a series on bringing transparency into the IT/Business leader discussion. IT executives and business leaders are forced into a corporate marriage—and it can sometimes feel like IT is from Venus and business is from Mars. This type of relationship can be painful for those involved and harmful for the company. Four separate studies conducted by George Westerman, Research Scientist in MIT Sloan's Center for Digital Business, found that the solution to making IT and business understand each other and communicate better is transparency.

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