Category: Marketing Strategy

What do search, the customer decision process, and NYC taxi cabs have in common?

Posted by MIT Sloan Executive Education - 3 months and 27 days ago

One would think that searching online, how customers select products to purchase, and NY taxi cabs have very little in common. Or, that it’s the start of a joke. Actually both statements are wrong—a quick look at NY taxi cabs reveals a lot about customer behavior.

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