When asked what's so powerful about the mid-day nap, Brian Halligan, Founder and CEO of HubSpot--the highly successful inbound marketing company headquartered in Cambridge, Massachusetts--says he discovered its benefits from personal experience. The savvy entrepreneur says he found that in any given month he might have one or two great ideas and a slew of mediocre ones. As it turns out those few great ideas almost always happened when he was just falling asleep or just waking up.
"There’s something about that in-between state of sleep that is dramatically under-utilized. Just at the time your brain is not thinking about a given problem, the solution will pop into your head."
Once he recognized the pattern, Halligan decided to create fertile ground for more great ideas. For starters, Halligan stopped setting his alarm clock on weekends and--you guessed it--started napping more. "One of my New Year’s resolutions this year was to work less and think more." Ironically, napping is a big part of that. Halligan says a nap can pack a one-two punch: on the way in and out of the nap, the mind is "open to great ideas, and after a nap, the brain is kind of re-set."