Category: George Westerman

Redefining the digital divide

Posted by MIT Sloan Executive Education - 2 months ago

For most people, the “digital divide” represents the gap between those who have access to information and communications technologies and those who don’t. It deals with socioeconomics, infrastructure, fairness, and opportunity. Although that digital divide is certainly not to be taken lightly, another one is emerging in the world of business. This new digital divide is the widening gap between businesses that understand how to drive true value from new digital technologies, and those that don’t. 

While companies in the technology and software industries certainly understand how to “be digital,” the story is different for the other 90%+ of businesses in the economy. For them, only a relative minority “get” digital.  “Digital mastery matters,” said George Westerman, Research Scientist at the MIT Sloan Initiative on the Digital Economy (IDE).  “It matters in every industry. And any company can build the DNA of digital masters if its leaders have the will to do so.”

Westerman, along with Didier Bonnet, Senior Vice President at Capgemini Consulting, and MIT IDE Principal Research Scientist Andrew McAfee, studied more than four hundred global firms to understand how they transformed their organizations through digital technology. These businesses include some surprising—and some less surprising—names, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike and Pernod Ricard. Westerman, Bonnet, and McAfee call these companies “digital masters.” They present these visionary organizations, along with an extensive step-by-step transformation playbook, in their forthcoming book, Leading Digital: Turning Technology into Business Transformation.

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The digital business transformation imperative

Posted by MIT Sloan Executive Education - 5 months and 15 days ago

“What exactly does a digital business transformation mean?” asked Michael Krigsman, CEO of Asuret, Inc., and moderator of the "CIO, CMO, CDO Perspectives on Digital Transformation" panel at The 2014 MIT Sloan CIO Symposium.

Each of the panelists—F. Thaddeus Arroyo, CIO of AT&T Services, Inc.; Robert Tas, CMO & SVP of Pegasystems; Tanya Cordrey, Chief Digital Officer (CDO) of Guardian News and Media; and George Westerman, Research Scientist at the MIT Center for Digital Business—had his or her own take on the digital transformation facing most businesses today. 

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Ending the reign of the “C-I-No”

Posted by MIT Sloan Executive Education - 1 year and 3 months and 24 days ago

This is the second post in a series on bringing transparency into the IT/Business leader discussion. One of the biggest challenges in the relationship between IT and business leaders is the perception of the CIO as the “C-I-No.” As we discussed in an earlier postGeorge Westerman, Research Scientist at the MIT Sloan’s Center for Digital Business, conducted four separate studies that confirmed transparency is necessary for IT and business to work together and bring greater value to an organization.

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Fixing the divide between IT and business executives

Posted by MIT Sloan Executive Education - 1 year and 4 months and 12 days ago

his is the first in a series on bringing transparency into the IT/Business leader discussion. IT executives and business leaders are forced into a corporate marriage—and it can sometimes feel like IT is from Venus and business is from Mars. This type of relationship can be painful for those involved and harmful for the company. Four separate studies conducted by George Westerman, Research Scientist in MIT Sloan's Center for Digital Business, found that the solution to making IT and business understand each other and communicate better is transparency.

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