How does a legend in the oil field sector maintain its leadership position? Schlumberger--known for its industry-leading technology and deep expertise in the oil field sector--recently challenged itself with that question. The global company employs approximately 100,000 employees who hail from more than 85 countries and encompass 140 nationalities. With such a diverse workforce, the ability to share knowledge and ensure smooth teamwork is critical to the success of its business.
"Our personnel have grown much more diverse over the last few decades, and our increasingly decentralized R&D operations are regularly generating new product lines," explained Schlumberger's Management Development Director Joe Perkins. "The challenge for us is to find a common language that will enable us to look at innovation and product development as an integrated chain, from the field to the lab on through to our business operations."
With that goal in mind, Schlumberger executives decided to collaborate with MIT Sloan to develop a custom program, which was inspired by several Schlumberger senior executives who participated in the School’s popular program, Driving Strategic Innovation: Achieving High Performance Throughout the Value Chain (DSI). A joint program with IMD, the DSI program draws on an integrative value chain framework created at MIT and helps participants learn how to build organizational relationships that facilitate knowledge transfer within the firm and across the value chain.
While enrolled in the DSI course, the executives discovered that MIT Sloan's ability to integrate advanced research, new technology, and innovative business practices was exactly what Schlumberger needed to stay ahead of the competition. They also realized that the DSI course encompassed critical elements that could be applied at Schlumberger--from causal loops in the energy market to innovation, value chains, supply chains, and marketing.