MIT Sloan Professor Catherine Tucker was recently was awarded the 2013 Paul E. Green Award from the American Marketing Association (AMA). The annual award honors the Journal of Marketing Research article that demonstrates the most potential to contribute significantly to the practice of marketing research. Tucker’s winning paper, which was co-authored with Anja Lambrecht (London Business School), is entitled: “When Does Retargeting Work? Information Specificity in Online Advertising.” The award was presented at the AMA’s Summer Marketing Educators’ Conference held in San Francisco on August 2, 2014.
MIT Sloan Professor John Van Maanen is the recipient of the 2014 Distinguished Scholar-Practitioner Award, an Academy of Management (AOM) Career Achievement Award. Nominated by Academy members for his dual contributions to management scholarship and practice, the award is given to “the practitioner-scholar whose sense of inquiry and pursuit of knowledge have risen above ‘just doing’ to using practice-based learning to influence theory and research-based theory to influence practice.”