Category: Bill Aulet

What’s really driving academic entrepreneurship

Posted by MIT Sloan Executive Education - 8 months and 29 days ago

The last two decades have seen a rapid rise in innovation-driven entrepreneurship ventures born in academia. And while the path from classroom to commercialization is a long and winding road, a common-held belief in academic entrepreneurial circles is the assumption that faculty advisors are most often the primary traveler on the road to entrepreneurial success. New research suggests, however, that student innovators—who have more time and flexibility than faculty— drive the momentum of successful entrepreneurial ventures outside of school. (Learn more about the drivers of innovation-driven entrepreneurship in this innovation@work webinar with MIT Sloan Professor Bill Aulet.)

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Launching a successful start-up #1: The brainstorming phase

Posted by MIT Sloan Executive Education - 10 months and 25 days ago

This is the first post in a series on launching a successful startup. One of the most common mistakes new entrepreneurs make is trying to be everything to everyone in the hopes of increasing their market share. In the beginning, many new entrepreneurs can be overwhelmed by their own brainstorming taking an “act now, plan later” approach to get a jump on the competitionBut the foundation stage of a new venture is critical because it’s the stage when entrepreneurs must define the specific ingredients that make their product or service competitive—the stage where they determine a target market that will use that product or service.

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Your company’s key innovators are, most likely, your consumers

Posted by MIT Sloan Executive Education - 1 year and 1 month and 1 day ago

The wave of technological innovation we are currently riding has brought us wearable computing and 3D printing, with products like Google Glass and Nike Fuelband becoming the stars of recent tech conferences, including May's All Things D. Continually fueled by the question “what’s next?,” product innovators leave no stone unturned in their quest to produce the next big thing. According to the latest research, however, it’s consumers not the product innovators who should be viewed as the new experts.

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What makes innovation happen?

Posted by MIT Sloan Executive Education - 1 year and 2 months and 20 days ago

MIT alumni launch over 900 companies each year worldwide. That is in part because MIT has created an ecosystem of innovation—an environment that provides entrepreneurs-in-training with a community of innovators who push each other to take the risks necessary to learn and grow. Bill Aulet, MIT Sloan Senior Lecturer, says that while entrepreneurship can be taught, what is more important is the “innovation hotbed” where entrepreneurs (and intrapreneurs: those who are entrepreneurs within established, often large corporations) develop their skills. In his MIT Sloan webinar, “Understanding and Unlocking the Potential of Innovation, Entrepreneurship, and Intrapreneurship,” Aulet claims that in addition to the required skill set entrepreneurs and intrapreneurs require a holistic approach to long-term success in an environment that supports innovation.

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