In recognition of her accomplishments as an emerging female marketing scholar and mentor, MIT Sloan Professor Catherine Tucker recently received the 2015 Erin Anderson Award, presented each year by the American Marketing Association Foundation (AMAF).
The award recognizes the life of Erin Anderson--a widely respected mentor and marketing scholar from INSEAD whose research made significant contributions to marketing. It was presented in February at the AMA (American Marketing Association) Winter Marketing Educators' Conference in San Antonio, Texas.
As an Associate Professor of Management Science and the Mark Hyman Jr. Career Development Professor at MIT Sloan, Tucker has expertise in online advertising, digital health, social media, and electronic privacy. Tucker says she "is interested in how technology allows firms to use digital data to improve their operations and marketing and in the challenges this poses for regulations designed to promote innovation."