Category: About Exec Ed

MIT Sloan Professor Catherine Tucker Receives Top Marketing Award

Posted by MIT Sloan Executive Education - 5 days ago

In recognition of her accomplishments as an emerging female marketing scholar and mentor, MIT Sloan Professor Catherine Tucker recently received the 2015 Erin Anderson Award, presented each year by the American Marketing Association Foundation (AMAF). 

The award recognizes the life of Erin Anderson--a widely respected mentor and marketing scholar from INSEAD whose research made significant contributions to marketing. It was presented in February at the AMA (American Marketing Association) Winter Marketing Educators' Conference in San Antonio, Texas.

As an Associate Professor of Management Science and the Mark Hyman Jr. Career Development Professor at MIT Sloan, Tucker has expertise in online advertising, digital health, social media, and electronic privacy. Tucker says she "is interested in how technology allows firms to use digital data to improve their operations and marketing and in the challenges this poses for regulations designed to promote innovation."

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A career move strengthened by MIT Sloan courses

Posted by MIT Sloan Executive Education - 26 days ago

I never planned on a career in education. In fact, I left the film industry and came to Ball State University primarily for family reasons. Neither my boss nor I thought I’d stay long. However, what I found was a forward-thinking institution in a sector full of challenges and opportunities. I found my passion at the intersection of innovation, learning, and technology. Now with the benefit of hindsight, it's easy to explain how everything came together over the past five years.

I earned my Executive Certificate in Strategy and Innovation from MIT Sloan School of Management at just the right time. In 2009, I was tasked with forming a new administrative unit within IT at Ball State named "Emerging Technologies and Media Development." With this unit, I was able to immediately implement many of the lessons learned in my MIT courses at my daily job. From administrative structure to office layout, my goal was to follow best practices.

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Cutting-edge insights and practical lessons from MIT Sloan faculty--for free!

Posted by MIT Sloan Executive Education - 1 month and 14 days ago

Thousands of people globally have listened to the MIT Sloan Executive Education INNOVATION@WORK Webinar Series, learning breakthrough concepts and innovations from the MIT faculty who developed them. If you haven't tuned in, here's a roundup of 10 big ideas--fundamentals of our executive education programs--that you can access for free in our webinar archive. 

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A reading list resolution that's easy to keep: Recent books by MIT Sloan faculty

Posted by MIT Sloan Executive Education - 2 months and 2 days ago

Each new year brings with it the inevitable list of resolutions to improve ourselves, personally or professionally. While some goals may be more difficult than others to attain, MIT Sloan Executive Education offers a goal that is easy to achieve: a reading list of business books from MIT Sloan experts. Check out these recent titles, written by our faculty. 


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Tackling Climate Change—Collectively

Posted by MIT Sloan Executive Education - 3 months and 6 days ago

Climate change is an enormous issue that affects us all. Unfortunately—according to MIT Sloan Professor Tom Malone and his colleagues at the MIT Center for Collective Intelligence—national legislative initiatives, while significant, haven’t done enough. However, now through a crowdsourcing platform called the Climate CoLab, people throughout the world can collaborate with experts and contribute ideas that might alleviate the climate change problem. 

The old adage, two heads are better than one, has never been more applicable than at the Climate CoLab, a virtual think tank based at the Center. Except instead of two heads, we’re talking about 33,000. The Climate CoLab is a platform that gives anyone from anywhere the opportunity to collaborate with experts to create and develop possible solutions that address climate change. By its very nature the Climate CoLab community is diverse—comprised of a mix of concerned citizens, business people, and investors, as well as scientists and policy makers. Talk about collaboration.

 “Anyone is allowed to contribute. No matter who a person is or where they come from, they can contribute ideas and have them reviewed by an international community of thousands of people—including world-renowned experts from organizations like NASA, the World Bank, and the Union of Concerned Scientists, and leading universities like MIT, Stanford, and Columbia,” says Malone, who is Director of the Center and principal investigator for the Climate CoLab. 

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Come drink from the fire hose—EDP is just around the corner

Posted by MIT Sloan Executive Education - 3 months and 7 days ago

Entrepreneurship is more than a mindset—it's a skill set. Which is why MIT Sloan Executive Education offers a weeklong program dedicated to entire venture creation process. The Entrepreneurship Development Program (January 25–30) proves that the recipe for a successful start-up can be taught and draws from MIT's vast culture of innovation and entrepreneurship. From generating ideas to building viable global businesses and sparking technology clusters, this unique course introduces participants to MIT's entrepreneurial education programs, technology transfer system, and global entrepreneurial network.

Bill Aulet, the program's faculty director, has often likened the EDP experience as "drinking from a fire hose," referring to the exciting bombardment of captivating lectures, guest speakers, group discussions, and idea pitching. Aulet is Managing Director of the Martin Trust Center for MIT Entrepreneurship, which is responsible for entrepreneurship across all five schools at MIT. For this program he is joined by his colleagues at the Center, including Fiona Murray, Faculty Director and the Associate Dean of Innovation at MIT Sloan

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MIT program helps Scotland plan to accelerate its economy

Posted by MIT Sloan Executive Education - 3 months and 16 days ago

When you think of MIT Sloan Executive Education, you probably think about professional skills development and a focus on private sector growth. But that’s only a partial view. MIT Sloan has numerous offerings that serve the public sector as well, including the MIT Regional Entrepreneurship Acceleration Program (REAP), a two-year program designed to help regions accelerate economic development and job creation.

MIT REAP engages teams from key regions around the globe in the development and execution of a well-designed acceleration strategy, focused on entrepreneurial activity that can enhance innovation-driven economic development (IDE) and job creation. The result is a custom regional strategy for enhancing IDE ecosystems.

One recent REAP success story is the result of two years of work by a six-member team of public and private leaders in Scotland. Participants were guided by MIT Sloan faculty, including Fiona Murray, Associate Dean of Innovation; Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship; and Scott Stern, Chair of the School's Technological Innovation, Entrepreneurship, and Strategic Management Group. The Scottish team participated in four multinational residential workshops alongside teams from Finland, New Zealand, Spain, Mexico, and regions of China. These workshops provided a framework for analyzing the country’s IDE ecosystem, using both academic research and stakeholder consultation.

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Lessons in the classroom applied in the office, on the web, and on the air

Posted by MIT Sloan Executive Education - 3 months and 20 days ago

As a talk show host, business analyst, and founder of an economics-focused website, Kiriti Rambhatla wears many hats--each of which have been influenced by his educational experience at MIT Sloan.

Rambhatla, who is currently the on-air host of Arambham--a popular talk show broadcast in India--says the courses he took as part of the Strategy and Innovation Executive Certificate program at MIT Sloan had a "profound impact on the way he viewed things" in his work in India, Tanzania, and Italy.

Before his segue into the world of entertainment, Rambhatla was a business analyst for Indesit, a leading European manufacturer and distributor of major domestic appliances. "When I was at Indesit, my focus was on improving the process of innovation in product development."

During his tenure at the appliance company, Rambhatla worked on building a tool to quantify the innovation process within the company, but realized he needed a better conceptual understanding of how strategy and innovation were involved in the product development process in various industries. While exploring doctoral opportunities at MIT, Rambhatla discovered the certificate track program and decided the courses were "tailor made for the issues I was focusing on at work--ranging from innovation, macroeconomics, strategy, and product development to understanding the dynamics of globalization."

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