According to Grant Fraser, his enrollment in the MIT Sloan Executive Education Entrepreneurship Development Program (EDP) could not have come at a better time.
Fraser, who founded Digitonic—a mobile marketing agency headquartered in Glasgow, Scotland, in 2011—says EDP has made a “massive difference to me personally, as well as to my organization. I am very grateful for what I was taught and for the opportunity that Scottish Enterprise gave me to attend the course.”
The Managing Director of Digitonic credits the MIT Sloan program for doubling his company’s turnover and raising the profit margins to just under $1M. Fraser adds that the tools and strategies he acquired while taking the EDP course helped him to secure a 10% equity stake, which was used to introduce innovations at the company and expand it internationally. In addition, thanks to lessons learned while on campus, Fraser says he was able to “make the pitch and close the sale just 21 days after the process began.”