Archive: April 2014

Big data shouldn’t mean business as usual

Posted by MIT Sloan Executive Education - 6 months ago

The big data gold rush has become a stampede. Technology vendors are racing to bring big data solutions to the market, and companies with a never-ending flow of data are looking to big data to make better sense of their business—and to generate better value as a result.

The challenge is that amidst all this hype, the true value of leveraging big data may be lost as companies continue to operate as “business as usual.” As Tom Davenport, Fellow with the MIT Center for Digital Business, shared in a Booz & Company article, “A lot of [companies] aren’t really thinking differently about what to do with Big Data. Instead, they’re simply asking, ‘How can we use these technologies to save money?’”

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Communicating effectively through a crisis

Posted by MIT Sloan Executive Education - 6 months and 5 days ago

Many professional communicators take a crisis communications course during their studies. These almost always reference the Tylenol crisis of 1982, when seven people died after taking Tylenol capsules that had been tampered with. The manufacturers of Tylenol—Johnson & Johnson—and its executives took quick and definitive action, and went to great lengths to tell the media what it knew and when. As a result, the company and brand recovered from the crisis and is generally acknowledged to be one of the most successful cases of crisis management.

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Should you apply for that job?

Posted by MIT Sloan Executive Education - 6 months and 6 days ago

Job seekers often limit themselves to looking outside of their company for a new position. But there are a number of factors that point out that job seekers should also consider looking within their own organizations for a new role.

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Pitch perfect: Using human signals to convince and persuade

Posted by MIT Sloan Executive Education - 6 months and 14 days ago

The art of the business plan pitch could fill volumes of b-school literature. But what if the real secret sauce had less to do with content and everything to do with delivery?

Alex ‘Sandy’ Pentland, Director of MIT’s Human Dynamics Laboratory and the MIT Media Lab Entrepreneurship Program, has conducted research around the power of unconscious forms of communication. The tools have revealed subtle patterns in how people interact, enabling Pentland and his colleagues to predict outcomes of situations ranging from job interviews to first dates to pitches for funding.

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Political Innovation: Embracing and understanding customer service

Posted by MIT Sloan Executive Education - 6 months and 23 days ago

Politics is a pursuit inherently built on customer service but without enough attention paid to those who matter the most: voters. In politics, voters are the customers, and instead of asking for a refund or an exchange, they can vote the politician out of office.

So why isn’t voter relations one of the top priorities of a campaign? Campaigns should hire a Chief Voter Relations Officer to manage voter relations and develop an organization that is always striving for perfection. In that way, the organization would be actively embracing customer service as an asset, not a chore.

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MIT Sloan Executive Certificate holder named to "America's Most Powerful CEOs 40 and Under" list

Posted by MIT Sloan Executive Education - 6 months and 25 days ago

It’s one thing to be recognized for accomplishments earned over a long and illustrious career. It’s quite another to receive similar kudos at the young age of 39. Such is the case with Justin Hutchens, who for the third consecutive year was named to America’s Most Powerful CEOs 40 and Under list, published by Forbes. To make this list, you had to be the chief executive of one of the 20 biggest publicly traded companies in the U.S. that have CEOs aged 40 or under.

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